Demand Generation Manager – Digital Events
| Company | Kustomer |
|---|---|
| Location | Newark, NJ, USA, Hartford, CT, USA, New York, NY, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | |
| Experience Level | Mid Level, Senior |
Requirements
- 4+ years of experience in demand generation marketing, with a focus on webinar/video programs.
- Proven ability to manage end-to-end webinar programs, from strategic planning to execution and follow-up.
- Exceptional project management skills, with the ability to coordinate and manage multiple tasks and stakeholders.
- Strong content creation skills, including writing promotional emails, landing pages, and follow-up content.
- Experience with webinar tools, including Zoom, LinkedIn, WordPress, and HubSpot.
- Excellent analytical skills, with the ability to track and report on key performance metrics.
- Strong collaboration skills, with experience working cross-functionally with marketing ops, sales, and performance marketing teams.
- Detail-oriented and proactive, with the ability to work independently and manage expectations in a fast-paced, deadline-driven environment.
Responsibilities
- Developing and executing comprehensive demand generation plans for live and on-demand webinars, ensuring high-quality content and seamless delivery.
- Managing the full webinar program, including pre-planning, calendar scheduling, promotion, and follow-up processes.
- Utilizing interviews, webinars, videos, and virtual events to expand Kustomer’s reach and generate marketing sourced pipeline.
- Writing engaging promotional emails, creating compelling landing pages, and leveraging webinar content for ongoing promotion.
- Working with cross-functional teams to drive webinar success, including marketing ops for setup, performance marketing for promotion, and sales for personalized follow-up.
- Tracking and reporting on key performance metrics, such as webinar registrations, MQL generation, pipeline contribution, and conversion rates.
- Continuously optimizing strategies based on performance data to exceed growth and engagement goals.
- Owning our quarterly virtual summits, which comprise 10+ hours of content, ensuring seamless execution and maximum engagement.
Preferred Qualifications
-
No preferred qualifications provided.