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Demand Generation Specialist
| Company | Astronomer |
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| Location | New York, NY, USA |
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| Salary | $85000 – $100000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Junior, Mid Level |
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Requirements
- 2+ years of experience in B2B marketing at software companies
- Experience coordinating and reporting on marketing campaigns and programs, such as webinars, digital ads, email marketing
- Strong copywriting skills and experience writing copy for ads, emails, and webpages
- Experience with any of the following tools: Marketo, Salesforce, Google Adwords, Bing, LinkedIn Ads, Reddit Ads, JIRA, Outreach, Zoom Webinar, Google Analytics
Responsibilities
- Support digital advertising campaigns – write ad copy, maintain campaigns in ad platforms (Google Adwords, Bing, LinkedIn, Reddit, and more), build conversion landing pages, run A/B tests.
- Coordinate and execute webinars – write promotional copy, plan and execute ads and emails, set up campaign operations, create follow up resources.
- Coordinate paid media program – research new channels and vendors, manage vendor relationships, write ad and email copy.
- Report on campaign and program performance for ads, emails, webinars, and paid media to measure impact and drive optimizations.
- Collaborate cross-functionally with the design, web, marketing operations, product marketing, developer relations, communications, and sales teams.
Preferred Qualifications
- Experience working at a startup
