Demand Generation Specialist
| Company | CertifID |
|---|---|
| Location | Austin, TX, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | |
| Experience Level | Junior, Mid Level |
Requirements
- Strong understanding and experience in demand generation, partnership marketing, digital marketing, or a related marketing field, ideally within SaaS and B2B marketing.
- Proven experience in running demand gen campaigns from start to finish, with measurable results.
- Proven experience with project management best practices and marketing automation tools.
- Familiarity with marketing automation platforms (e.g., HubSpot) and CRM systems (e.g., Salesforce).
- Organized and detail-oriented individual who champions tracking campaign status, proactively addressing challenges, and driving next steps.
- Strong communicator with high influence and empathy for the partner experience.
- Can connect tactical plans to overarching marketing strategies and plans.
- Detail oriented and agility is equally important to navigate the dynamic landscape of demand gen and marketing strategies.
- Eager to learn from others and committed to following through on commitments with a long-term mindset for success.
- An individual who is looking to build new skills, open to new ideas and failing fast.
Responsibilities
- Own the development and execution of partner demand generation campaigns from ideation to launch, driving immediate growth in leads and engagement.
- Design and deliver innovative campaigns using a variety of channels, including gifts, direct mail, in-person events, and virtual experiences. Manage every aspect of these campaigns, from creation and delivery to tracking performance and ensuring scalability.
- Monitor and analyze campaign performance metrics, providing insights to optimize conversion rates and ROI.
- Increase engagement among partner sales reps by creating shared-value campaigns that excite and empower them to actively promote CertifID to their customers.
- Partner with the sales team to ensure smooth lead handoff and follow-up, while sharing valuable insights on lead quality and campaign effectiveness.
- Enhance campaign efficiency by improving customer acquisition cost (CAC) over time.
Preferred Qualifications
- Experience in supporting demand gen campaigns from start to finish with measurable success.