Digital Acquisition Strategy Manager – Loyalty & Credit Cards

Digital Acquisition Strategy Manager – Loyalty & Credit Cards

Requirements

• 4+ years of experience in marketing, project management, or program management.
• Bachelor’s degree in marketing, business, or a related field, or an additional two years of relevant experience in lieu of a degree.
• Demonstrated success in developing and executing impactful digital marketing strategies.
• Experience with ROI analysis and reporting using Excel and PowerPoint.
• Excellent interpersonal, facilitation, and presentation skills.
• Strong ability to balance strategic thinking with attention to detail to ensure flawless execution.
• Proven ability to manage multiple projects and deadlines across different teams and stakeholders.
• Comfortable working in fast-paced, evolving environments and adapting to new challenges.
• Creative problem-solver with a willingness to explore innovative approaches to differentiate products.
• Ability to influence and engage with stakeholders at all organizational levels, including external partners and agencies.

Responsibilities

• Serve as the primary business lead for digital acquisition assets and user experiences for both the premium card and a broader suite of card products.
• Develop clear, actionable briefs for e-commerce and marketing teams, outlining required updates to digital touchpoints and how to implement them.
• Collaborate cross-functionally with internal teams and external partners to ensure a smooth launch and ongoing success of new and existing credit card products.
• Define success metrics to align teams on deliverables and expectations, ensuring measurable outcomes.
• Ensure effective tracking and performance monitoring across all digital touchpoints to enable ongoing optimization.

Preferred Qualifications

• 2+ years of experience working with credit card or loyalty programs.
• 2+ years of experience managing digital marketing channels.
• Proficiency in GA4 and Tableau is a plus.