Digital Business Manager
| Company | T-Mobile |
|---|---|
| Location | Reston, VA, USA, Bellevue, WA, USA, Denver, CO, USA |
| Salary | $79000 – $142400 |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Mid Level, Senior |
Requirements
- Bachelor’s Degree (Required)
- 4-7 years Experience in Digital Marketing, Digital Merchandising, eCommerce or similar field
- 4-7 years Experience using data and metrics to measure impact and determine improvements
- 4-7 years Cross-functional project management experience
- 4-7 years Internet B2C commerce experience responsible for site merchandising
- 4-7 years Direct experience working in wireless or other e-commerce
- Microsoft PowerPoint Ability to distill complex and multi-facited strategies and articulate narratives into slide format (Required)
- Microsoft Excel Ability to source and manipulate complex data sets, including leveraging pivot tables and V-lookup (Required)
- Web Content Management Skilled at managing content portfolios and how to govern allocation and optimize for business goals (Required)
- Tableau Ability to build dashboards and other data visualization using tools like Adobe Analytics or Tableau (Required)
- Segmentation Ability to develop customer segments and tailored content to increase engagement and drive business outcomes (Required)
Responsibilities
- Define and execute web activities to support business goals, offers, device launches, and enterprise initiatives as well as analyzing relevant data and insights to inform and optimize campaign and site performance
- Own the merchandising and traffic flow to move customers through the funnel and retain them, including customer segmentation and tailored experiences
- Create artifacts needed to set up projects for success, including planning materials, impact sizing and forecasts, performance measurement, and applying learnings to optimize results
- Communicate marketing objectives, strategy, and milestones to key stakeholders
- Optimize outcomes by analyzing performance, behavioral, customer and market data and insights
- Develop hypotheses and create a test-and-learn plan for improving experiences and functionality across key areas in Digital using consumer and market data and insights
- Lead transformation through continual optimization and building efficient and scalable processes
- Codify learnings and share best practices across teams
Preferred Qualifications
- Web Development Ability to do light html or other web language manipulation (Preferred)
- SQL Ability to write basic SQL (Preferred)
- Market Research Ability to identify and drive A/B test methodology and implementation, leverage research methods to attain customer insights and inform strategy (Preferred)
- Process Improvement Ability to identify process improvements to increase team efficiency and cost reduction (Preferred)