Digital Business Manager – Broadband
| Company | T-Mobile |
|---|---|
| Location | Reston, VA, USA, Bellevue, WA, USA |
| Salary | $79000 – $142400 |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Mid Level |
Requirements
- Bachelor’s Degree
- 4 years in Digital Marketing, Digital Merchandising, eCommerce or similar field
- 4 years using data and metrics to measure impact and determine improvements
- 4 years in a cross-functional project management environment
- 4 year of Internet B2C commerce experience responsible for site merchandising preferred
- 4 years of working in wireless or other e-commerce preferred
- At least 18 years of age
- Legally authorized to work in the United States
Responsibilities
- Define and implement web activities to support Broadband business goals, offers, device launches, and enterprise initiatives as well as analyzing relevant data and insights to inform and optimize campaign and site performance
- Own the merchandising and traffic flow to move customers through the funnel and retain them, including customer segmentation and tailored experiences
- Create artifacts needed to set up projects for success, including planning materials, impact sizing and forecasts, performance measurement, and applying findings to optimize results
- Communicate marketing objectives, strategy, and achievements to key stakeholders
- Optimize outcomes by analyzing performance, behavioral, customer and market data and insights
- Develop hypotheses and create a test-and-learn plan for improving experiences and functionality across key areas in Broadband using consumer and market data and insights
- Lead transformation through continual optimization and building efficient and scalable processes
- Codify learnings and share best practices across teams
Preferred Qualifications
- 4 years of Internet B2C commerce experience responsible for site merchandising preferred
- 4 years of working in wireless or other e-commerce preferred