Digital Events/Nurture Marketing Manager

Bachelor’s degree in Marketing, Communications, or a related field.
8+ years of experience in digital marketing or event management.
Experience with other marketing functions, e.g. email marketing, paid media, physical events.
Proven track record of planning and executing successful digital events.
Excellent project management and organizational skills.
Strong communication and interpersonal skills.
Ability to work independently and as part of a team.
Familiarity with digital event platforms and tools (e.g., Zoom, MS-Teams, On24).
Experience with marketing automation tools (e.g. Marketo) is a plus.

Owns the calendar of digital events in support of demand generation objectives.
Plan, execute, and manage virtual events, webinars, and online conferences.
Collaborate with internal teams and external partners to develop event content and agendas.
Coordinate all aspects of digital event logistics, including registration, promotion, and technical setup.
Manage event budgets and ensure cost-effective use of resources.
Monitor and analyze event performance metrics to identify areas for improvement.
Execute A/B tests to drive improvement in registrations and post-event engagement.
Develop and implement strategies to increase event attendance and engagement.
Create and deliver post-event reports and presentations to stakeholders emphasizing identification of qualified prospects.
Stay up-to-date with industry trends and best practices in digital events.
Registrant Acquisition: Develop and execute strategies to acquire event registrants using digital marketing and email marketing tools.
Follow-Up: Implement follow-up campaigns to engage registrants and attendees post-event and nurture them through the sales funnel.