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Digital Experience Manager
| Company | Mitsubishi |
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| Location | Franklin, TN, USA |
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| Salary | $110000 – $120000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Senior, Expert or higher |
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Requirements
- 7+ years in digital marketing, content strategy, and website management, with at least 5 years focused on interactive website content development and maintenance.
- Strong analytical skills with a passion for leveraging data, tracking tools, and ROI metrics to optimize performance.
- Proven ability to work seamlessly with IT, Analytics, and Creative teams to drive digital initiatives.
- Deep understanding of SEO, user experience, and emerging digital trends to enhance engagement and conversion.
- Strong leadership skills with the ability to mentor and grow team members while fostering a high-performing environment.
- Ability to conceptualize, analyze, and evaluate web and interactive marketing initiatives with a keen eye for usability and effectiveness.
- Hands-on experience with e-commerce strategies and interactive marketing campaigns that drive results.
- Excellent presentation and persuasive skills to influence stakeholders and drive alignment on digital strategies.
Responsibilities
- Develop and implement cohesive brand, digital, and content strategies that drive engagement, enhance brand loyalty, and improve operational efficiency.
- Oversee the creation of dynamic, interactive content that fosters consumer action, generates leads, and captures valuable marketing insights.
- Leverage data and personalization to craft seamless experiences across MMNA’s ecosystem.
- Collaborate with IT and analytics teams to enhance digital tools and platforms while using key performance metrics to refine strategies and report on ROI.
- Own content planning, SEO optimization, and website updates—ensuring everything is accurate, brand-aligned, and legally compliant.
- Manage and develop 1 direct report, fostering growth within the Marketing team.
- Monitor trends, conduct competitive audits, and drive innovation through emerging technologies and evolving consumer behaviors.
- Manage budgets, forecasting, and project timelines to ensure initiatives are delivered on time and within scope.
- Other duties as assigned or required.
Preferred Qualifications
No preferred qualifications provided.
