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Digital – Manager – Direct to Customer – Mobile Marketing
| Company | Aritzia |
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| Location | Seattle, WA, USA |
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| Salary | $100000 – $150000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Senior, Expert or higher |
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Requirements
- Proven skills, education, and/or applicable certifications in DTC Marketing, specifically related to mobile marketing
- The ability to collaborate fluently with cross-functional partners
- A commitment to quality and investing in results that add value to the business
Responsibilities
- Define the strategic channel approach for our Direct to Customer channel (with a focus on SMS and Push)
- Deliver SMS and Push Notifications campaigns, ensuring cohesion with brand briefs, product marketing plans, creative direction, digital initiatives, and broader client-centric marketing outreach across Aritzia’s marketing ecosystem
- Identify, acquire, engage, and retain our clients (with a focus on SMS and Push Notifications)
- Connect with our clients in a considered way through strategic segmentation, personalization, and testing to improve performance
- Ensure accordance with business and regulatory standards (with a focus on SMS and Push Notifications)
- Ensure accessibility and communication of accurate assets and actionable insights from channel performance and client data partners, while driving seamless and optimized process execution (with a focus on SMS and Push Notifications)
- Build and maintain internal and external partner workstreams in the pursuit of building a world class cross-functional team and technology ecosystem
- Assist with channel budgeting, forecasting, and investment strategies
Preferred Qualifications
No preferred qualifications provided.
