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Digital Marketing Manager
| Company | Udemy |
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| Location | Denver, CO, USA |
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| Salary | $92000 – $115000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Mid Level, Senior |
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Requirements
- 4+ years of experience in digital marketing, CRM, or marketing operations, with a proven track record of driving engagement and retention.
- Expertise in channel best practices, customer journey mapping, and CRM tools, with hands-on experience managing email, push notifications, and in-app messaging.
- Proficiency with customer engagement platforms such as Braze, Pendo, and Contentful, along with CMS and A/B testing tools to optimize digital experiences.
- Strong personalization skills, leveraging dynamic content and segmentation strategies to create tailored customer experiences that drive results.
Responsibilities
- Designing and implementing digital marketing assets such as banners, landing pages, pop-ups, and other on-site experiences to engage users and achieve campaign objectives.
- Collaborating with cross-functional teams—including Pricing, Product, Martech, Creative, and Engineering—to ensure seamless integration of marketing efforts.
- Leveraging customer engagement platforms like Braze, Pendo, or Contentful to personalize experiences, optimize user journeys, and manage content.
- Monitoring and analyzing the performance of digital assets, using data-driven insights to inform continuous improvement.
- Staying informed on the latest trends in digital marketing, personalization, and customer engagement tools to drive innovation and improve customer experiences.
- Acting as the subject matter expert for digital experiences within the Channel Marketing team, sharing best practices and identifying growth opportunities.
Preferred Qualifications
No preferred qualifications provided.
