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Digital Marketing Manager
| Company | Sentry |
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| Location | Toronto, ON, Canada |
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| Salary | $129000 – $159000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Senior, Expert or higher |
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Requirements
- 7+ years of marketing
- 5+ years optimizing paid media campaigns in SaaS
- 3+ years in product-led growth, ideally marketing to a technical audience
- Strong ability to connect digital marketing strategies to customer journeys
- Proficiency in paid search (Google Ads) and paid social (Twitter, Reddit, LinkedIn) targeting technical audiences
- Advanced analytics and reporting experience using tools like DataStudio, Excel, Looker, SQL, etc
- Strong analytical skills for reporting on CAC, CPL, ROAS, and LTV
- Desire to get hands-on to stay sharp, but ability to manage relationships with vendors and collaborating with internal stakeholders
- Meticulous attention to detail with strong project management skills
Responsibilities
- Own and lead our multi-channel digital strategy and budget across paid channels (SEM, paid social, content syndication, display, etc.)
- Build out community partnerships and grow our influencer marketing program
- Develop a testing roadmap and conduct A/B experiments to continuously optimize digital performance
- Partner with our Creative team to develop and manage digital assets that are mapped to the customer journey, segmented for audiences, and aligned to campaign goals
- Be both hands-on and strategic, overseeing execution between external agencies, vendors, and internal teams
- Collaborate with internal teams and agencies to create monthly reports, distilling key insights and optimization opportunities
- Strategize with Product Marketing to understand funnel performance, identify pain points, and develop strategies to improve the user journey
- Work with Business Insights to set targets, develop data-driven insights, and monitor campaign success metrics
- Monitor market trends and competitors, recommending actions to improve the site’s discoverability
Preferred Qualifications
- Enjoy thinking big picture and then diving into the details to get things done, adapting plans as needed in a fast-paced environment
- Have a deep curiosity and forward-thinking approach—grounded in data and guided by intuition honed from experience
- Proven ability to take projects from 0 to 1, scaling growth initiatives that drive measurable impact
- Possess a pinch of snark, sass, and humor, two cups of flexibility, and a heaping serving of ambition wrapped in fondant of humility
