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Digital Marketing Manager
| Company | Alarm.com |
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| Location | Liberty Lake, WA, USA |
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| Salary | $80000 – $120000 |
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| Type | Full-Time |
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| Degrees | Bachelor’s |
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| Experience Level | Mid Level, Senior |
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Requirements
- 4+ years of experience in digital marketing, with a proven track record of successful campaign management.
- Bachelor’s degree in marketing, Communications, Public Relations, Business Administration, or a related field.
- Strong understanding of digital marketing channels and tools.
- Excellent analytical and problem-solving skills.
- Proficiency in Salesforce and Marketing Cloud Account Engagement (formerly Pardot).
- Exceptional communication abilities.
- Creative thinking and ability to innovate.
Responsibilities
- Develop and execute digital marketing strategies to generate and nurture leads
- Manage and optimize campaigns across email, search, social media, and display advertising
- Implement and refine marketing automation and lead nurturing workflows
- Oversee and manage the digital marketing budget to ensure efficient use of resources
- Collaborate with marketing and sales to align campaign strategies and goals
- Track and report on campaign performance metrics, using data to drive continuous improvement
- Maintain and improve SEO/SEM performance
- Manage website content and landing pages to support conversion goals
- Stay current on digital marketing trends and best practices to enhance campaign effectiveness
- Coordinate with external vendors and agencies as needed for campaign execution
- Other duties as assigned.
Preferred Qualifications
- Experience in physical security technology is preferred.
- Experience with martech stack including Zoom Webinar, Wistia, WordPress, Hotjar, ahrefs, Google Analytics, Google Search Console, G2, Zeplin, and Jira.
