Digital Marketing Manager
| Company | Findhelp, A Public Benefit Corporation |
|---|---|
| Location | Austin, TX, USA |
| Salary | $85600 – $107000 |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior |
Requirements
- Bachelor’s degree in Marketing, Digital Media, or related discipline (or equivalent related work experience)
- 5 – 8 years experience in digital marketing, preferably in the SaaS or healthcare technology sector
- Experience working cross-functionally with sales, product, and external partners to align marketing efforts
- Hands-on experience in CRM software (HubSpot, Oracle, or Sage) and CMS platforms (WordPress, Joomla, Drupal, etc.)
- Strong digital marketing planning and execution skills
- Relationship-building skills for partner engagement and co-marketing collaboration
- Ability to manage multiple partner relationships and marketing initiatives simultaneously
Responsibilities
- Develop, execute, and optimize integrated digital marketing campaigns across paid, owned, and earned channels (SEM, paid social, email, website, display, and retargeting)
- Manage digital lead generation and demand generation programs, continuously testing and iterating to improve performance
- Own the marketing funnel metrics—tracking, analyzing, and reporting on key performance indicators (KPIs) such as traffic, engagement, conversion rates, and pipeline contribution
- Partner with the Product Marketing Manager on the website strategy, user experience (UX), and conversion rate optimization (CRO) to maximize engagement and lead capture
- Partner with the Content Marketing Manager to implement SEO best practices to improve organic search rankings and drive high-intent traffic
- Collaborate with content and product marketing teams to ensure the website effectively communicates our value propositions
- Manage and optimize paid media campaigns (Google Ads, LinkedIn, and other programmatic platforms) to generate high-quality leads
- Develop A/B testing strategies for ad creatives, landing pages, and targeting to continuously improve performance
- Monitor budgets and performance to maximize ROI and cost efficiency
- Own email marketing strategy, including audience segmentation, nurture programs, and campaign execution
- Optimize automation workflows for lead scoring, re-engagement, and customer onboarding
- Work closely with sales and demand generation teams to align email marketing efforts with revenue goals
- Set up and manage reporting dashboards to track campaign performance and ROI
- Provide actionable insights and recommendations to improve digital marketing performance
- Regularly present digital marketing metrics and growth trends to marketing leadership
Preferred Qualifications
- Proven experience in B2B project management is a plus
- Knowledge of social service and health care preferred