Digital Marketing Manager – SEO

Digital Marketing Manager – SEO

Requirements

• Bachelor’s degree from an accredited, not-for-profit University or College.
• 4+ years of experience in Search Engine Optimization roles.
• Metrics-driven and ability to create reports tracking and analyzing SEO performance.
• Experience in SEO/Analytics tools such as: Google Analytics, Google Search Console, Google Tag Manager, SEMRush, AHREFs, Screaming Frog, etc.
• Great at keyword research and discovering new opportunities to drive traffic.
• Understanding of how site architecture affects SEO.
• Understanding of the components of Core Web Vitals, their effect on SEO, and how to improve them.
• Experience creating detailed user stories and product specifications for development.
• Strong verbal and written communication skills.
• Self-motivated and action oriented.
• Experience with A/B Testing tools & software.
• Deep knowledge of CMS Systems: Webflow, WordPress, Drupal, etc.

Responsibilities

• Serve as our in-house SEO expert.
• Continually audit sites and performance to identify areas needing SEO improvements.
• Prioritize SEO initiatives and execute on an SEO roadmap.
• Write product stories, join grooming sessions, and provide guidance throughout implementation.
• Build on the current SEO strategy and roadmap and own the execution.
• Develop and monitor site analytics reports, perform tests, and track effect on KPIs.
• Work closely with product management, developers, marketing, and content partners to drive traffic generating initiatives across the organization.
• Manage and Partner with SEO Agency.
• Help align SEO work between content, digital, web, and campaigns teams.
• Translate SEO data into actionable insights for content, ads, and webpages.
• Share SEO “thought leadership” algorithm updates and on-going best practices.

Preferred Qualifications

No preferred qualifications provided.