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Digital Marketing Specialist
| Company | Mixpanel |
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| Location | New York, NY, USA |
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| Salary | $101700 – $124500 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Mid Level |
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Requirements
- 2-4 years of experience in digital marketing, demand generation, or growth marketing (B2B SaaS preferred)
- Understanding of paid media channels (e.g., Google Ads, LinkedIn, Facebook) and how they fit into a demand generation strategy is preferred
- Familiarity with marketing analytics and reporting tools (e.g., Google Analytics, Mixpanel, Looker, or Salesforce)
- Strong attention to detail and ability to manage multiple projects at once
- A collaborative mindset, eager to work with different teams and learn from experienced marketers
- A data-driven approach to marketing, with an interest in testing and optimization.
Responsibilities
- Assist in the execution of global integrated marketing campaigns, including ABM, paid search and social, email, landing pages, and third-party partnerships
- Support the optimization of digital campaigns to improve performance, working closely with the paid media team and agency partners
- Help monitor, analyze, and report on key campaign performance metrics, providing insights to improve future campaigns
- Manage and update digital campaign assets, including landing pages, ad creatives, and email sequences
- Collaborate with revenue operations to track and measure campaign success, ensuring marketing efforts drive pipeline and signups
- Stay up-to-date on digital marketing trends and emerging tactics to contribute fresh ideas to campaign planning.
Preferred Qualifications
- Experience in B2B SaaS preferred
- Understanding of paid media channels (e.g., Google Ads, LinkedIn, Facebook) is preferred.
