Digital Marketing Specialist
| Company | Akumin |
|---|---|
| Location | Orlando, FL, USA, Tampa, FL, USA, Miami, FL, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | |
| Experience Level | Junior, Mid Level |
Requirements
- 2 years proven experience in digital marketing, preferably in healthcare, radiology, or oncology sectors.
- Experience developing and implementing successful digital marketing campaigns across multiple channels.
- Strong background in strategizing and executing marketing plans that align with business objectives and target audience needs.
- Proficiency with analytics tools like Google Analytics (G4); ability to analyze data and derive actionable insights.
- Understanding of digital marketing tools and platforms (e.g., CRM software, SEO/SEM tools, Content Management Systems).
- Excellent written and verbal communication skills for effective messaging and stakeholder engagement.
- Demonstrated ability to manage multiple projects simultaneously with attention to detail and follow-through.
- Travel may be required up to 10%.
Responsibilities
- Develop and execute digital marketing strategies aligned with the business objectives of the Radiology and Oncology divisions, incorporating market analysis, competitive insights, and targeted audience segmentation.
- Oversee the creation and dissemination of engaging, high-quality content across all digital platforms, ensuring it effectively communicates the divisions’ value propositions and enhances online visibility.
- Utilize analytics to evaluate the performance of digital marketing initiatives, leveraging data to drive decisions and optimize campaigns for better engagement, conversion, and ROI.
- Serve as the primary liaison between operations, sales, product development, and other key stakeholders to align digital marketing efforts with overall business goals.
- Explore and implement new digital technologies (including AI) and methodologies to enhance marketing efficiency and impact, staying abreast of industry trends and best practices.
- Manage the digital marketing budget judiciously, allocating resources strategically to initiatives that offer the highest value and adjusting plans based on performance analytics and evolving business needs.
- Participate in monthly meetings with joint venture partners to communicate progress and align on digital marketing strategies, ensuring consistent exchange of insights and best practices.
- Perform other duties as assigned.
Preferred Qualifications
- 5 years preferred experience in digital marketing, preferably in healthcare, radiology, or oncology sectors.
- Skilled in managing budgets with a track record of maximizing ROI on marketing expenditures.
- Capability to adapt to new technologies and stay abreast of the changing digital landscape.