Digital Marketing Specialist

Must have at least 3-5 years of B2B marketing experience with skills in digital marketing, campaign development, market research, and lead generation
Exceptional written and verbal communication skills
Proficient in Microsoft Teams, Outlook, and SharePoint; knowledge of Power BI is a plus
Ability to manage multiple projects simultaneously while meeting deadlines
Require advanced skills in Salesforce, Excel for data analysis, PowerPoint for presentations, and Mailchimp knowledge is advantageous.

Deliver data-driven Digital Marketing Strategies to maximize return on Marketing investment
Expand Aggreko’s brand presence in the United States and Canada by leveraging a mix of digital marketing channels, including Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, email marketing, and social media marketing
Optimize product digital strategy for different market segments based on market insights, customer feedback, product opportunities, and emerging trends
Strategically manage a multimillion-dollar digital marketing annual budget, ensuring cost-effective and high-impact allocations
Identify and target key market segments for messaging, driving lead generation and customer engagement
Discover and capitalize on new digital channels, list sources, and lead sources to enhance marketing and sales support initiatives
Track, analyze, and report on leads and opportunities generated from marketing activities, providing actionable insights that inform business decisions
Utilize and integrate data from Salesforce, Infinity, Sitecore, Google Ads, and email marketing tools to evaluate performance and optimize future strategies
Provide hands-on training and support to marketing and sales teams on Salesforce functionalities, including lead creation, opportunity progression, campaign management, and report generation
Monitor emerging digital marketing trends and technologies, recommending new features and tools that align with long-term business goals.