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Digital Marketing & Web Coordinator
| Company | Rockwell Automation |
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| Location | Kitchener, ON, Canada |
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| Salary | $18 – $32 |
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| Type | Internship |
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| Degrees | Bachelor’s |
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| Experience Level | Internship |
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Requirements
- Pursing a Bachelor’s degree in Marketing or similar.
- Legal authorization to work in Canada is required.
Responsibilities
- Help update and maintain our company website (WordPress), including adding blog content, updating product pages, and implementing plug-ins.
- Support the online store (Shopify) by adding/removing products, updating the homepage, enhancing functionality, and executing digital marketing campaigns.
- Contribute to lead nurturing campaigns and help manage our newsletter content.
- Work with marketing automation tools (e.g., Pardot) to optimize engagement strategies.
- Assist with basic graphic design tasks and image editing for web use (Photoshop, Canva, or similar tools).
- Use HTML and CSS for minor website modifications and enhancements.
- Track website analytics and key performance indicators (KPIs)
- Analyze data to identify trends and optimize campaigns
- Optimize content for search engine optimization (SEO)
Preferred Qualifications
- Strong understanding of digital marketing principles and best practices
- Experience with content management systems (e.g., WordPress)
- Familiarity with Shopify and e-commerce operations.
- Basic knowledge of marketing automation tools (e.g., Pardot, HubSpot, or similar).
- Some experience with graphic design (Photoshop, Canva, or similar).
- Strong copywriting skills are an asset.
- Ability to edit and optimize images for web use.
- Basic proficiency in HTML + CSS for website customization.
- Excellent writing and editing skills
