Digital Media Specialist – Marketing – Communication & Technology Team
| Company | Brigham Young University – Provo |
|---|---|
| Location | Provo, UT, USA |
| Salary | $28.2 – $35.78 |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Junior, Mid Level |
Requirements
- A firm commitment to the mission of BYU
- Bachelor’s degree in public relations, marketing, or communications OR equivalent social media management experience OR an equivalent combination of education and relevant experience
- Experience in developing and executing cross-platform social media campaigns
- Deep understanding of LinkedIn, Twitter, Facebook, and Instagram platforms and corresponding audiences
- Experience in graphic design and utilizing visual brand guidelines
- Marketing/social media content writing experience
Responsibilities
- Plan and execute thoroughly researched social media campaigns that drive engagement and community building among students, alumni, and other followers
- Create and distribute detailed analytical reports for stakeholders that provide critical feedback to decision makers
- Make recommendations for future campaigns based on in-depth analysis of KPIs and social media marketing best practices
- Expand audiences across various social media platforms, including LinkedIn, Twitter, Facebook, and Instagram
- Respond to inquiries, posts, and direct messages on official BYU Marriott social media accounts
- Write short-form marketing/public relations copy for social media, websites, and other digital platforms
- Create unique graphics for social media posts and campaigns for various BYU Marriott events and initiatives
- Supervise and mentor a small team of student employees providing them with meaningful career-building experiences
- Work with student teams to collect data and feedback on the effectiveness of social media campaigns
- Collaborate with BYU Marriott Student Leadership Advisory Council to execute marketing and social media ideas
- Assist with various marketing and communications projects throughout the office as needed
- Monitor engagement metrics and adjust strategies to optimize performance
- Stay current with social media trends and platform updates to ensure maximum effectiveness
Preferred Qualifications
- Bachelor’s degree in public relations, marketing, or communications AND two or more years of social media management and writing experience, especially for students and alumni audiences
- Public relations writing experience
- Experience creating graphics/images specifically for social media posts
- Previous supervisory experience