Digital Media Strategy Executive

Digital Media Strategy Executive

Requirements

• Bachelor’s degree required
• Minimum of 2-3+ years of relevant professional experience, Sales or Account Management support in digital advertising preferred
• Well organized, strong attention to detail and solutions oriented
• Excellent oral and written communication skills with an ability to work externally facing with clients as well as internal teams
• Thrives in a fast pace, constantly changing environment; can adapt plans due to changes in client objectives, priorities or budgets while minimizing impact on project momentum
• Ability to multitask, prioritize and manage multiple deliverables and seamlessly transition among them in a fast paced environment
• Strong analytical skills and demonstrated ability to generate and present ideas and solutions
• Ability to perform independently and proactively while working in a team environment

Responsibilities

• Facilitate the lifecycle of a digital deal process internally, from media plan creation, to order entry in our order management system, campaign optimizations, deal reporting and billing
• Maintain deep foundational understanding of our digital ad products and capabilities (i.e. data, video, social, new products, etc). Partner with related teams (Marketing, Yield/Inventory and Global Revenue Strategy) in all pre-sale efforts
• Create and maintain strategic, KPI driven digital media plans with budget summaries to track deal health
• Facilitate digital campaign trafficking, creative asset collection and delivery, pacing and optimizations and the managing of campaign reporting for clients in collaboration with Campaign Management
• Work with Sales in advising clients on the best ways to integrate our proprietary digital media offerings into their advertising and marketing programs
• Internally manage the fulfillment of client questions, respond to inventory and technical ad spec requests, traffic campaigns, troubleshoot issues, facilitate optimizations
• Execute campaign modifications, such as processing incremental spends, cancellations, and targeting or flight date revisions in order management system. Maintain a strong understanding of digital products and analyze campaign performance closely to recommend optimizations into digital placements that are exceeding performance
• Communicate directly with agencies, clients, internal teams and outside vendors as necessary on custom program implementation
• Partner with Campaign Management to assess risk and ensure full delivery on contracted goals optimized toward client KPIs
• Work with the billing team to provide billable delivery data to ensure timely billing accuracy and drive invoice generation
• Contribute to campaign wrap decks by providing final campaign reporting and insights

Preferred Qualifications

• Sales or Account Management support in digital advertising preferred