Digital Operations and Marketing Director

Digital Operations and Marketing Director

Requirements

• 7+ years in a similar digital operations, project management, or digital marketing role.
• Strong understanding and experience with digital tools such as Google Analytics, HubSpot, CMS (e.g., WordPress), and project management tools like Asana.
• Proficiency in data analysis, including the ability to create reports and interpret key performance metrics.
• A solution-oriented mindset with the ability to identify and resolve issues proactively.
• Advanced understanding of social platforms, digital marketing best practices and current trends is a plus.
• Strong verbal and written communication skills, with the ability to collaborate effectively across teams.
• A keen eye for detail and a commitment to ensuring high-quality outcomes.

Responsibilities

• Develop, maintain, and improve our digital platforms.
• Lead and cultivate Yondr’s digital presence; including website and social media.
• Implement new software that will enhance our digital marketing initiatives.
• Ensure the utility and functionality of our digital tools.
• Track the progress of our digital operations.
• Optimize our digital systems for better performance when necessary.
• Support the development and deployment of digital marketing campaigns across multiple platforms (web, email, social, etc.).
• Manage digital content to ensure it remains fresh and relevant, works to improve Yondr’s credibility and authority with engines.
• Help execute digital campaigns from start to finish, ensuring they are on time, within budget, and meet performance objectives.
• Use project management tools such as Asana to manage timelines, deliverables, and resources, ensuring smooth project execution.
• Proactively monitor campaign performance, prepare reports, and interpret key metrics (using tools like Google Analytics, HubSpot, etc.) to provide actionable insights for optimization.
• Address and resolve operational issues quickly and efficiently, working closely with relevant teams to ensure minimal disruption to campaign execution.
• Work closely with cross-functional teams to ensure alignment on project goals, deliverables, and timelines.

Preferred Qualifications

• Experience in managing and optimizing digital marketing campaigns (email marketing, social media, SEO, SEM, etc.) for leading or transformative brands.
• Knowledge of CRM systems, CMS platforms, and/or email marketing tools.
• Prior experience managing website redesigns.
• Ability to work independently and manage multiple projects simultaneously.
• Understanding of A/B testing, conversion optimization, and journey mapping.