Digital Program Manager – Ford

Digital Program Manager – Ford

Requirements

• 5-7 years of experience in web project management or content management
• Proven track record of successful website launches and content initiatives
• Deep understanding of website development lifecycle, content strategy, and SEO
• Technical proficiency: Strong familiarity with CMS platforms (e.g., WordPress, Drupal, AEM), HTML, CSS, JavaScript, and website analytics tools
• Strong analytical skills: Ability to analyze website data, identify trends, and make data-driven recommendations to improve website performance and content engagement
• Client management experience (if applicable)
• Agency experience (a plus)

Responsibilities

• Lead and manage website development projects and content initiatives, collaborating closely with cross-functional teams (designers, developers, content strategists, SEO specialists, marketing)
• Define project scope, objectives, and deliverables, breaking down complex projects into manageable tasks and sprints
• Proactively identify and mitigate potential roadblocks, ensuring projects stay on track, within budget, and meet quality standards
• Facilitate communication and collaboration between stakeholders, providing regular updates, reporting on project status, and managing expectations
• Oversee quality assurance throughout the website development and content creation process, establishing and enforcing quality standards and best practices
• Develop and manage content calendars and workflows, ensuring timely publication of high-quality, SEO-optimized content
• Mentor and guide junior team members, providing support and fostering a collaborative team environment

Preferred Qualifications

• Technical understanding and web development lifecycle knowledge
• Experience with website accessibility standards (WCAG) is highly preferred
• Experience working within an agency environment or a similar collaborative setting