Digital Strategist

Digital Strategist

Requirements

• 3+ years of hands-on experience in digital media buying, campaign setup, and ad operations across Google Ads, Microsoft Ads, Facebook Ads, and programmatic platforms (e.g., DV360)
• Proficiency in MS Office, especially Excel, for data analysis and reporting
• Solid understanding of ad operations and programmatic platforms, including behavioral targeting, retargeting, and inventory forecasting
• Experience in setting up and managing campaigns in search, social, display, and programmatic environments, including CPM, Programmatic Guaranteed, and Preferred deal campaigns
• Basic knowledge of Google Analytics, Data Management Platforms (e.g., Adobe, Lotame), and reporting tools
• Strong quantitative and qualitative analytical skills to identify trends and communicate actionable insights
• Excellent written, oral, and interpersonal skills with the ability to communicate effectively at all levels
• University degree or college diploma, preferably in Marketing, Business, or a related field

Responsibilities

• Plan, create, and manage digital ad campaigns across multiple platforms, including Search, Social, Display, and Programmatic channels
• Set up and launch campaigns, coordinating with Creative, Product, Content, and Data teams to ensure all elements are ready for launch
• Implement keyword sourcing, audience targeting, and creative trafficking to maximize performance and relevance
• Conduct regular performance analysis to identify key improvement areas and deliver actionable insights
• Manage audience data for advanced targeting and behavioral retargeting, optimizing for various objectives and KPIs
• Conduct in-depth optimization of campaigns to ensure they are delivering within acceptable KPI ranges
• Develop and schedule ongoing optimization processes, including ad testing, A/B testing, and targeting adjustments
• Utilize data-driven insights from platforms like Google Analytics, audience data platforms, and reporting tools to adjust strategies for improved outcomes
• Identify missed revenue opportunities and provide inventory forecasts and optimization suggestions
• Monitor, review, and produce comprehensive reports on ad campaign performance across different channels
• Deliver weekly performance updates, analyze campaign metrics, and prepare monthly performance reviews
• Utilize MS Excel and other reporting tools to present data in a meaningful way, ensuring clients and stakeholders are updated on campaign results and trends
• Collaborate with internal account and sales teams, providing insights and strategic recommendations to meet client goals
• Participate in client meetings, presenting findings and suggesting proactive improvements to enhance campaign performance
• Work with Trader Sales reps and clients to develop custom campaigns based on unique objectives, facilitating seamless communication to meet client needs
• Develop and implement testing and optimization processes to enhance team effectiveness and program performance
• Drive continuous improvement initiatives, focusing on operational efficiency, onboarding processes, and testing of new ad formats or targeting capabilities

Preferred Qualifications

• Google Ads Certification
• Fluency in both English and French (preferred)