Director – Brand Analytics – Dupixent

Director – Brand Analytics – Dupixent

Requirements

• BA / BS with a minimum of 10-years of experience in pharmaceutical Brand / Advanced Analytics, forecasting, and / or sales operations; equivalent combination of education (MS / MA / MBA / PhD) and / or consulting experience may be considered
• Proven leadership acumen, with well-developed communication & presentation skills
• Excellent analytical skills, with demonstrated ability to design, develop, and execute analyses to answer complex business questions
• Strong strategic thinking ability, with deep understanding of the life-sciences industry
• Proficiency in programming languages, especially SQL and Python
• Experience with key pharmaceutical data sources and analytics platforms, including: National-level sales / demand data (e.g., IQVIA NPA & NSP), Longitudinal HCP & patient-level claims (e.g., IQVIA, Symphony, Komodo, etc.), Specialty pharmacy / patient services data (e.g., Capgemini / LiquidHub), CRM systems (e.g., Veeva, Salesforce, etc.), Data management & analysis platforms (e.g., Databricks, Snowflake, etc.), Data visualization / business intelligence tools (e.g., Tableau, Qlik, Power BI, etc.), MS Office applications (Excel, PowerPoint, Word)

Responsibilities

• Retain and develop high-quality Brand Analytics talent
• Support development of Brand Analytics indication leads, fostering positive team culture that rewards curiosity, collaboration, and inclusion
• Coordinate with Brand Analytics team & Commercial leadership to prioritize requests and balance team workload
• Manage team budgets and relationships with external vendors to accomplish key Brand Analytics & Commercial goals
• Ensure the team is aware of / compliant with relevant policies and SOPs
• Effectively allocate resources to provide best-in-class Brand Analytics support, with a focus on measuring & understanding performance of in-line assets
• Collaborate with Forecasting team to translating demand & sales forecast goals into appropriate indication-level KPIs
• Evaluate performance vs. KPI targets, with a focus on assessing impact of Marketing, Sales, PSS, and Market Access at the indication & franchise-level
• Develop & maintain KPI trackers / dashboards that accurately, clearly, and intuitively communicate performance insights
• Partner with Alliance stakeholders to coordinate Brand Analytics budget planning & ensure consistency in KPI reporting for co-promoted assets
• Proactively identify performance trends, and lead Brand Analytics team in leveraging national / sub-national marketing tactic utilization, sales execution, and customer adoption data to better understand key risks & opportunities
• Synthesize brand performance metrics into a cohesive narrative, and deliver strategic insights to Commercial leadership
• Work in partnership with Commercial & other I&A team functions (i.e., Forecasting & Market Research) to summarize performance for Global Commercial / Investor Relations teams in support of quarterly earnings calls & ad-hoc investor presentations
• Coordinate with Brand Analytics indication leads, Commercial team and / or agency partners to generate & update analyses / data sources to support promotional claims
• Provide strategic guidance & ad-hoc support to the Commercial teams, and the I&A organization, as a Brand Analytics subject matter expert
• Develop Brand Analytics support strategies for new / expanded therapy areas, including HCP / patient segmentation, HCP targeting, sales force sizing, launch KPI tracking, etc.
• Collaborate with Data Management in optimizing Commercial data assets to ensure availability & accuracy of Brand Analytics insights
• Partner with Advanced Analytics colleagues to support optimization of promotional spend (e.g., marketing mix analyses) and better understand / impact key business levers (e.g., application of AI / ML models to understand patient conversion, predict HCP product selection, etc.)
• Work with Advanced Analytics colleagues to support & enhance internal data management / analysis platforms to facilitate collaboration, harmonize key deliverables, and drive analytics best practices within the larger I&A team
• Partner with other I&A teams to advocate for continued development of internal analytics capabilities and share knowledge across therapeutic areas

Preferred Qualifications

• Relevant therapeutic area analytics experience
• Familiarity with predictive and advanced analytics (e.g., ML / AI models)
• Experience leading teams and managing multiple stakeholders
• Self-direction in ambiguous environments
• Excellent project management skills, with ability to balance multiple projects / priorities
• Ability to work in a matrixed environment with a diverse set of cross-functional partners
• Ability to understand and influence key business decisions