Director – Brand Marketing

10+ years in brand strategy, marketing, or related field, ideally in a consumer-driven, digital-first company
Proven ability to lead brand strategy and creative development in a way that’s both visionary and hands-on
Strong interpersonal skills and low-ego approach, able to thrive in cross-functional, product driven environments
Skilled at developing impactful brand initiatives led by strong narratives with cultural bite and emotional resonance
Adept at working with product-led teams and influencing brand-aligned product initiatives; comfortable with shared ownership of projects
Ability to unlock world-class creative concepts and executions with clear, impactful consumer insights
Willingness to balance strategic leadership with direct execution as needed; confident pitching and advocating for innovative brand concepts

Lead the strategic vision for the MasterClass brand, laying a strong foundation to scale as we enter new territories and markets
Develop and maintain brand guidelines to ensure a premium, elevated presence across all touchpoints
Spearhead bold, unforgettable experiences and activations through compelling narratives across owned, earned and paid channels that drive brand love and engagement
Activate and execute brand partnerships that elevate and amplify the brand and engage new audiences
Partner with Product, Content and Marketing teams to develop and execute fully integrated marketing campaigns that deliver impactful business results
Define and segment audience strategies to attract new users and deepen relationships with existing members
Establish a scalable brand framework for new initiatives, creating a cohesive structure that supports future growth and allows for new brand expressions within MasterClass

No preferred qualifications provided.