Director – Business Development – Retail Advertiser

Director – Business Development – Retail Advertiser

Requirements

• 8+ years’ experience creating and building differentiated relationships with top retailers.
• 10+ years of experience in business development, sales, or partnerships role, at a programmatic agency, retailer client-side investment team, retail media network, or DSP required.
• A wealth of experience in a platform-oriented business development or solution selling role, ideally within the AdTech or MarTech industries.
• Deep understanding of retailer business objectives and their corresponding approaches to measurement including MMM models and MTA solutions.
• Excel in collaboration across internal teams and stakeholders with proven results.
• Strategic and highly analytical approach to selling concepts with a focus on building relationships with internal and external leadership.

Responsibilities

• Take North America/Global assigned account responsibility for representing The Trade Desk’s growing retail category, including ownership of The Trade Desk’s most strategic partnerships with retailers and liaising with C-Level stakeholders at both the retail brand marketing organizations and retail media lines of business.
• Drive revenue growth on The Trade Desk platform aligned to the unique business objectives of the retailers’ brand marketing, e-commerce and other marketing functions.
• Architect and oversee the execution of 1-3+ year account plans incorporating all areas of current and prospective investment from retail clients, in addition to the development of large Joint Business Plans.
• Serve as a key evangelist of the value of programmatic advertising with The Trade Desk in contrast to direct publisher buys and investments in non-transparent platforms.
• With respect to retail media offerings, consult on the development of GTM strategies for retail media product offerings built on top of TTD’s platform.
• Develop a deep technical understanding of The Trade Desk platform, competitive positioning and an informed view of the value chain within programmatic advertising.
• Facilitate communication internally and externally related to enterprise-level partnerships with retailers (demands, strategies, roadmaps, operational requirements, etc.).
• Partner and excel at cross-functional work with The Trade Desk’s client services, product/engineering and other supporting teams to guide product roadmap prioritization and successful customer integrations.

Preferred Qualifications

• Brand and or shopper marketing experience at a consumer packaged goods company a plus.
• Navigating ambiguity and longstanding business challenges to reshape media practices.
• Driving Joint Business Partnerships.
• Working on complex partnerships that require alignment of internal and external GTM, product, engineering, legal, finance and leadership teams to achieve revenue goals.