Director – Business Marketing – Data and Digital Business
| Company | Vizient |
|---|---|
| Location | Chicago, IL, USA, Irving, TX, USA |
| Salary | $102400 – $179000 |
| Type | Full-Time |
| Degrees | Bachelor’s, Master’s |
| Experience Level | Senior, Expert or higher |
Requirements
- Relevant degree in Marketing, Business Administration or Communications preferred. Advanced degree desired.
- 7 or more years of relevant experience in a B2B marketing role, with proven achievements required.
- SaaS technology and/or healthcare experience required.
- Proven experience in marketing strategy, planning, and executing promotions/campaigns to drive business growth.
- Strong track record of building and managing key stakeholder and executive-level relationships, with the ability to lead and influence cross-functional teams.
- Excellent written and verbal communication skills, with the ability to persuade and articulate complex ideas effectively.
- Ability to analyze and convey the business impact of marketing programs and initiatives, ensuring strategic alignment with company objectives.
- Willingness to travel.
Responsibilities
- Develop comprehensive annual marketing plans, including value propositions, messaging, and strategic tactics, through deep collaboration with business stakeholders.
- Evaluate and report on marketing performance, delivering actionable insights and strategic recommendations for continuous improvement.
- Communicate the value proposition and key differentiators to enhance brand awareness, drive demand, and accelerate pipeline and revenue growth.
- Act as a product and solutions advocate, leveraging deep market insights to drive awareness and strategic positioning.
- Build and maintain collaborative partnerships with business stakeholders, providing guidance through regular business reviews and strategic prioritization sessions.
- Support both Data and Digital business leaders as well as marketing stakeholders, ensuring alignment on strategic initiatives and marketing objectives.
- Collaborate with the events team to develop strategic plans for industry and company events, maximizing engagement and brand impact.
- Oversee budget management and align business expectations for Data and Digital solutions, working closely with marketing leadership to ensure strategic and financial alignment.
Preferred Qualifications
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No preferred qualifications provided.