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Director – Consumer Insights – Gap Brand

Director – Consumer Insights – Gap Brand

CompanyGAP
LocationSan Francisco, CA, USA, New York, NY, USA
Salary$Not Provided – $Not Provided
TypeFull-Time
Degrees
Experience LevelExpert or higher

Requirements

  • 10+ years experience in market research, consumer insights, consulting, etc.
  • Proven track record as a people leader, enjoys coaching, providing constructive feedback to others to help them grow their career
  • Experience engaging with and influencing senior leadership at large companies (known as a SME for research and insights)
  • Experience leveraging third party data sources
  • Expert in Excel, SPSS or other analytics tool, as well as the MS suite of tools (e.g., Powerpoint, Word, etc.)
  • Highly organized

Responsibilities

  • Lead Insights for Gap brand, including Gap Factory, to define and execute against a research roadmap that you own and evolve and spans across brand functions including Product, Marketing, Strategy and Experience
  • Develop and foster strong partnerships with other Gap brand business stakeholders and serve as a trusted SME for insights
  • Collaborate with other insights and analytic functions such as Data Science and Audience Intelligence teams and other key functions to enhance insights and create a holistic view of the customer
  • Influence senior leaders to take action through your and your team’s compelling work
  • Deliver compelling presentations to Business Partners/Senior Stakeholders driving clear understanding, empathy and accountability for improving our customer perceptions and experiences
  • Drive Customer Centricity throughout the Gap brand through proactive delivery of insights based on business needs
  • Coach an experienced team member to develop and grow their career based on areas of opportunity
  • Speak up and defend the consumer POV while successfully building productive working relationships with colleagues
  • Promote a ‘one team’ environment through close partnerships across all of Consumer Insights, Strategy and other functions.

Preferred Qualifications

    No preferred qualifications provided.