Director – Content Strategy

BA/BS degree or equivalent
12+ years total experience in Content Marketing and or Communications experience
3+ years of leadership experience
Excellent communications skills, both written and verbal, with the ability to articulate complex topics clearly
Expertise in both traditional and emerging media and channels
Proficient in adapting to new technologies like AI and immersive media
Deep understanding of content dynamics across various media types, including images, video, and audio
Expertise in developing and driving content strategies, with a focus on evolving a single narrative across multiple channels and audiences
Executive presence and proven ability to influence cross-functional teams.
Familiarity working with Content Management Systems (CMS) such as Drupal to publish and organize content
Expertise in operational analytics with an ability to track performance and apply data-driven decision-making
Proficiency with design software including Adobe Photoshop or Premiere Pro to create visually appealing images, videos and graphics that enhance your content.

Develop and implement an innovative content strategy that positions Box as the leading provider of Enterprise AI in the market
Oversee a team of writers and social media experts
Develop a high volume of high performing content that resonates with key audience segments across multiple platforms and formats, and is highly visible across Box’s c-suite
Partner closely with Campaigns, Digital Marketing, and Product Marketing teams to create a cohesive content strategy that drives demand and engages customers throughout all stages of the marketing funnel
Collaborate with Brand and Video Production teams to create compelling visual content that stands out for being creative while aligning to our brand voice
Set and lead clear targets for engagement strategies and acquisition initiatives. Create team goals and objectives and track, measure, and analyze content performance to meet them
Identify new approaches and strategies by conducting thorough research on industry trends, target audience preferences, and competitor analysis
Own the strategy to re-build the blog, including modernizing our platform and developing a strategy for creating content quickly and consistently
Run editorial meetings and oversee content calendar
Manage budget for social and content creation and distribution
Continuously improve the performance of content by analyzing data insights and implementing necessary adjustments.

An independent thinker with a passion for discovering and curating compelling stories
A strategic thinker and tactical doer
Exceptional attention to detail, great writer, and proven project management skills
Bias for action and ability to execute quickly while juggling multiple deliverables
Strong understanding of modern marketing principles and best practices
Experienced working with senior executives, a cross-functional collaborator, and team leader
A deep interest in AI and how it will impact every business across the planet
Adaptable and flexible – comfortable in fast-paced environments with a demonstrated ability to effectively managing time and prioritizing tasks even amidst ambiguity.
No ego – everyone pitches in to get the job done, even if it isn’t in this JD
A ‘make it happen’ mindset