Director – Digital Marketing

Skilled at working in a global and/or market capacity with a minimum of 7+ years marketing or digital experience.
A digital expert, with a knowledge of the key themes driving progress in this space
Experience in loyalty program strategy and program management is required
Experience in working with agencies, markets, stakeholders, in a multi-disciplinary, multi-cultural environment
Fluent Spanish/English
Recognizable commercial discipline
Strong consultant skills and knowledge to positively influence markets and peers
Skilled at leading by influence in a regional / multi-market capacity
Strategic thinker, with strong enterprise thinking, including an ability to understand the impact of decisions on the wider business, especially on markets

Support Regional CMO in evolving our consumer platform strategy to hit our 250m ambition by 2027, and extracting more value out of our active user relationships
Demonstrate thought leadership by understanding the digital landscape, that helps shape our future priorities with a beyond 3 year view
Support markets in designing, operating, driving and improving successful loyalty programs across the region
Understanding and management of merchandising (Menu boards, kiosks, app, web, etc…) and ensuring McD guidelines and standards are implemented
Build a compelling narrative that supports all McDonald’s system touchpoints on our digital engagement strategy, such as phase planning and senior leadership
Identify key opportunities to improve active user engagement, and NPS across the full customer journey, including identifying metrics and indicators that should be reviewed regularly
Be a supportive thought partner to the wider Marketing team and their specific areas of responsibility
Lead the McDelivery strategy for the region, guiding operations, marketing teams and stakeholders to capture growth and follow operational standards
Lead Media strategy for the region, representing Latin America in the Media Council, supporting in JBP negotiation, coaching and educating marketing teams and agencies, and promoting and utilizing ROMS analysis