Director – Digital Marketing Engineering

Director – Digital Marketing Engineering

Requirements

• 8+ years of experience in marketing technology, software engineering, or a related field, with at least 5 years in a leadership role.
• Proven expertise in PIM systems (e.g., Salsify, Stibo, Informatica, Enterworks), Salesforce Marketing Cloud, Adobe Experience Manager (AEM), and CDPs.
• Strong knowledge of CRM, CMS, and DXP platforms, with experience integrating these tools into broader digital marketing ecosystems.
• Hands-on experience with API integrations, cloud platforms (AWS, Azure, GCP), and data engineering to facilitate Martech interoperability.
• Strong understanding of e-commerce, digital asset management (DAM), and omnichannel customer engagement.
• Excellent leadership, communication, and project management skills to drive cross-functional collaboration and Martech adoption.

Responsibilities

• Develop and implement the Martech engineering strategy, ensuring alignment with product management and business objectives.
• Lead and mentor a team of Martech engineers and developers, fostering a culture of innovation, collaboration, and excellence.
• Work closely with marketing, IT, and data teams to optimize customer engagement, personalization, and marketing automation.
• Evaluate and implement emerging Martech technologies to enhance customer experiences and drive operational efficiency.
• Oversee the architecture, integration, and optimization of key Martech platforms, including: PIM, Salesforce Marketing Cloud (SFMC), Adobe Experience Manager (AEM), and Customer Data Platforms (CDPs).
• Develop and maintain robust APIs and data pipelines to enable seamless data flow between marketing, sales, e-commerce, and analytics platforms.
• Optimize marketing automation workflows, lead scoring models, and segmentation strategies.
• Drive the adoption of real-time, event-driven marketing approaches, enabling personalized customer experiences across multiple touchpoints.
• Implement best practices for data governance, quality, and compliance across marketing systems.
• Leverage CDP and AI-driven tools to enhance customer journey personalization and predictive analytics.
• Build and support A/B testing frameworks for campaign optimization and marketing effectiveness measurement.
• Work cross-functionally with marketing, IT, product management, e-commerce, and sales teams to define and execute Martech initiatives.
• Manage third-party vendors, platform providers, and system integrators, ensuring technology investments deliver maximum ROI.

Preferred Qualifications

• Experience in the foodservice distribution, wholesale, or supply chain industry with a deep understanding of product data challenges.
• Knowledge of AI-driven marketing, predictive analytics, and real-time decisioning.
• Certifications in Salesforce, Adobe, AWS, or relevant Martech platforms.