Director – ES Customer Innovation and Marketing

Director – ES Customer Innovation and Marketing

Requirements

• 10+ years of experience in Product Marketing, with a strong background in SaaS, Employee Success technology, or employee success.
• Proven experience developing and executing go-to-market strategies for innovative products.
• Strong understanding of AI-driven solutions, workforce productivity tools, and employee engagement technologies.
• Excellent communication and storytelling skills, with the ability to craft clear and impactful messaging for a variety of audiences.
• Experience creating product launch plans, customer-facing content, and demo presentations.
• Strong analytical skills, using data and insights to drive marketing decisions.
• Proven track record of successful collaboration with Sales, Product, and Marketing teams.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities simultaneously.

Responsibilities

• Lead the product marketing strategy for Salesforce Employee Success (HR) team, focusing on Agentforce, AI-driven workforce tools, and related offerings.
• Evangelize our Salesforce on Salesforce AI deployment to craft inspirational stories, demonstrate ROI and deliver groundbreaking product demos to influence our customers, partners and employees.
• Develop clear, impactful product positioning and messaging frameworks that differentiate Salesforce solutions in the market.
• Influence and translate Employee Success (HR) focused initiatives into actionable programs to help drive growth, innovation, and uncover ROI.
• Define the customer personas, market trends, and pain points to tailor marketing strategies and content.
• Collaborate with Product, Business Technology and Engineering teams to understand new product features, ensuring messaging is aligned with evolving capabilities and customer needs.
• Drive the end-to-end GTM strategy for new Employee Success Agentforce initiatives, from launch planning to post-launch analysis.
• Partner with cross-functional teams across Salesforce to ensure product messaging and marketing assets are aligned with customer needs and objectives.
• Drive the creation and delivery of Salesforce on Salesforce solutions through thought leadership content, webinars, blogs and case studies to drive the industry message.
• Analyze market trends, customer feedback, and competitive landscape to inform product positioning and refine GTM strategies.
• Embody ‘Customer Zero,’ demonstrating how Salesforce uses Salesforce to empower our workforce, remove mundane tasks and realize ROI.
• Bridge the gap between technical capabilities and customer needs, translating complex concepts into compelling, customer-focused messaging.
• Craft product narratives that showcase how Agentforce drives employee productivity, engagement, and business transformation.
• Use data-driven storytelling to highlight customer success stories, case studies, and testimonials that demonstrate the value of Salesforce Employee Success solutions.
• Create impactful product demos, presentations, and marketing collateral that clearly communicate product features and benefits to diverse audiences.
• Lead market research efforts to gain insights into customer needs, preferences, and industry trends.
• Analyze competitor offerings and ensure Employee Success Agentforce solutions are positioned effectively.
• Use data and analytics to measure the success of product marketing initiatives, identify opportunities for improvement, and report on key performance indicators (KPIs).

Preferred Qualifications

No preferred qualifications provided.