Director – Growth Marketing

Director – Growth Marketing

Requirements

• 10+ years in growth or performance marketing with a proven track record of driving customer acquisition and scaling growth initiatives
• Deep knowledge of digital marketing channels (both paid and organic)
• Strong analytical abilities
• Experience running rigorous A/B tests
• Experience in local search strategies and optimizing campaigns for location-based services
• In-depth knowledge of Google and Bing search engines
• Expertise in GA4 for performance tracking and insights
• Innovative, results-driven, and highly collaborative with the ability to work across teams and manage multiple projects simultaneously

Responsibilities

• Develop and implement multi-channel growth strategies that drive customer acquisition and revenue
• Oversee and optimize performance marketing campaigns across paid social, SEM, and other digital channels
• Collaborate with agencies and cross-functional teams to experiment with new tactics, such as retargeting, lookalike audiences, and channel-specific creative formats, scaling high-ROI initiatives
• Develop and optimize SOPs across acquisition channels and growth strategies
• Analyze the customer journey and identify opportunities for improvement in lead-to-booking conversion
• Work with the Director, Lifecycle & CRO on funnel analytics to ensure seamless transitions between marketing touchpoints
• Implement testing protocols (A/B tests, multivariate tests) to refine messaging, creative, and channel strategies
• Improve conversion rates through landing page testing and funnel optimization using tools like Optimizely, Google Optimize, or Hotjar
• Track and analyze key metrics (CAC, conversion rates, engagement, etc.) to inform growth strategies and decision-making
• Develop reporting frameworks in collaboration with Lifecycle, CRO, and data teams to generate actionable insights into campaign performance and market trends
• Launch, analyze, and iterate on growth experiments across channels to identify scalable customer acquisition strategies
• Manage and optimize seven-figure marketing budgets to maximize return on ad spend (ROAS)
• Partner with cross-functional teams, including Creative, Lifecycle, Product, and Operations, to ensure cohesive strategies and a unified customer experience
• Coordinate with creative teams to develop compelling content and messaging that resonate with target audiences

Preferred Qualifications

• Experience in subscription-based businesses or the pet industry is a plus
• Experience in DTC or consumer services environments and affiliate marketing experience is a plus