Director – HCP Marketing Lead – Prevnar Adult

Director – HCP Marketing Lead – Prevnar Adult

Requirements

• 8+ years of pharmaceutical experience preferred
• Bachelor’s degree required
• HCP marketing experience required
• Digital and customer engagement experience
• Strong analytical and strategic skills including creativity and effectiveness in identifying and prioritizing strategic challenges and balancing short term needs with long-term vision
• Ability to lead cross-functional teams without direct authority
• Change agile and dependable; ability to create deliverables in a fast-paced environment
• Strong communication and presentation skills, ability to mobilize key stakeholders and engage senior leadership
• Demonstrated success in maintaining productive/collaborative relationships with internal and external business partners

Responsibilities

• Developing and executing strategies and tactics to defend market share and accelerate uptake in key patient groups
• Coordinate tactical efforts led by the director and senior brand manager to ensure alignment with brand strategies and objectives
• Lead the NPP and Media Strategy efforts: review KPIs, adjust plan and manage budget
• Oversee Sales Force Strategy and Tactical execution: POAs, relevant CFC tactics such as DSP, optimal messaging and call flow evolution
• Collaborate with Field Leadership to gain input to inform planning and enable effective execution of brand tactics
• Collaborate and align with marketing team counterparts and cross-functional team members to ensure the plans work in synergy to deliver overall revenue and profit objectives the brand and Pfizer Vaccines
• Manage HCP budget, tactical execution, and performance of the Agency of Record and other key partner agencies

Preferred Qualifications

• MBA preferred but not required
• Vaccines experience strongly preferred
• Previous US HCP marketing experience preferred
• Experience driving innovative digital strategies, campaigns and tactics that deliver improved customer experience and results