Director – International Marketing – Tentpole Strategy

Director – International Marketing – Tentpole Strategy

Requirements

• 12+ years’ experience in marketing leadership roles, with a proven track record in developing and executing global marketing strategies.
• Deep understanding of cultural nuances and regional market dynamics, with a history of tailoring marketing strategies to meet local needs.
• Demonstrated ability to shape and implement comprehensive marketing frameworks that drive long-term growth and brand equity.
• Excellent communicator in written and verbal form; ability to work well with executives, and able to lead and influence across multiple levels and multiple functions of an organization.
• Proven experience in planning and executing large-scale, franchise tentpole events and key marketing moments across diverse international markets.
• Entrepreneurial, with high tolerance for ambiguity and complexity, and efficient with limited resources.
• Proven experience designing and leading strategic planning at a hyper-growth company.
• Experience driving business transformation across digital, retail, and mobile channels, with a focus on both short-term impact and long-term sustainability.
• Financial prowess and ability to create budgets, models, etc.
• A good sounding board for others, with low ego, and ability to anticipate the needs of a busy executive and their direct staff.
• Highest level of integrity and management of confidential information.
• Bachelor’s degree in business or equivalent field.

Responsibilities

• Shape and implement a comprehensive marketing framework that drives long-term growth, enhances brand equity, and ensures global resonance across Blizzard Titles.
• Oversee the strategic alignment and execution of franchise tentpole events and key marketing moments, ensuring they are culturally relevant, innovative, and seamlessly integrated across regions.
• Leverage deep local insights to identify growth opportunities and design region-specific strategies that elevate global campaigns and deliver measurable results.
• Act as a strategic partner and thought leader by collaborating closely with international teams, regional marketing leaders, and other key stakeholders to align on global initiatives and optimize campaign launches.
• Focus on transforming digital, retail, and mobile marketing efforts, ensuring that international strategies are both impactful in the short term and sustainable over the long term.
• Set the standard for strategic excellence by guiding teams toward a unified vision while fostering regional adaptability and ensuring alignment with overarching business objectives.
• Collaborate with cross-functional teams to refine and innovate marketing approaches that enhance the reach and effectiveness of Blizzard’s tentpole campaigns in key international markets.
• Establish clear metrics and performance indicators to evaluate the success of international marketing initiatives and ensure strategies deliver measurable results.
• Communicate and present strategic plans, performance insights, and recommendations to senior leadership and regional teams to drive informed decision-making.
• Continuously explore new trends and best practices in international marketing, applying innovative approaches to enhance Blizzard’s global marketing impact.

Preferred Qualifications

No preferred qualifications provided.