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Director – Market Development

Director – Market Development

CompanyInsmed
LocationBridgewater Township, NJ, USA
Salary$171000 – $239667
TypeFull-Time
DegreesBachelor’s, MBA
Experience LevelSenior, Expert or higher

Requirements

  • Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
  • 8+ years of experience in pharmaceutical marketing, with a consistent track record of driving growth in a fast-paced environment. Multi-stakeholder (patient, healthcare provider, payer) experience is preferred.
  • Strong research and analytical acumen.
  • Excellent communication and storytelling – written, verbal and visual.
  • Leadership skills, including the ability to inspire and motivate teams without direct authority.
  • Proficiency in digital marketing channels and tools.
  • Individuals must demonstrate the ability to interact successfully in a dynamic and culturally diverse workplace.
  • Ability to work in a hybrid environment (mix of work from home/corporate office 1+ time per week)
  • Position is based in Bridgewater, NJ
  • Up to 20% travel

Responsibilities

  • Synthesize actionable insights from a mix of qualitative and quantitative data to identify, size and prioritize growth opportunities.
  • Design and implement comprehensive, multi-stakeholder strategies to accelerate appropriate patient diagnosis of bronchiectasis.
  • Build and deploy marketing initiatives that may include partnerships, predictive interventions, referral programs, and other innovative growth initiatives.
  • Establish goals and KPIs to measure the effectiveness of marketing initiatives, with a lens to continuous learning and optimization.
  • Influence without authority and collaborate across functions – including healthcare provider and payer marketing, medical, sales, commercial effectiveness, advocacy, legal and regulatory teams.
  • Develop and manage scopes of work and staffing plans with supporting agency and consulting partners.
  • Build and oversee digital marketing campaigns and media plans.
  • Build business cases to secure investment and run a marketing budget, ensuring optimal allocation of resources.

Preferred Qualifications

    No preferred qualifications provided.