Director – Market Development
Company | Insmed |
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Location | Bridgewater Township, NJ, USA |
Salary | $171000 – $239667 |
Type | Full-Time |
Degrees | Bachelor’s, MBA |
Experience Level | Senior, Expert or higher |
Requirements
- Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
- 8+ years of experience in pharmaceutical marketing, with a consistent track record of driving growth in a fast-paced environment. Multi-stakeholder (patient, healthcare provider, payer) experience is preferred.
- Strong research and analytical acumen.
- Excellent communication and storytelling – written, verbal and visual.
- Leadership skills, including the ability to inspire and motivate teams without direct authority.
- Proficiency in digital marketing channels and tools.
- Individuals must demonstrate the ability to interact successfully in a dynamic and culturally diverse workplace.
- Ability to work in a hybrid environment (mix of work from home/corporate office 1+ time per week)
- Position is based in Bridgewater, NJ
- Up to 20% travel
Responsibilities
- Synthesize actionable insights from a mix of qualitative and quantitative data to identify, size and prioritize growth opportunities.
- Design and implement comprehensive, multi-stakeholder strategies to accelerate appropriate patient diagnosis of bronchiectasis.
- Build and deploy marketing initiatives that may include partnerships, predictive interventions, referral programs, and other innovative growth initiatives.
- Establish goals and KPIs to measure the effectiveness of marketing initiatives, with a lens to continuous learning and optimization.
- Influence without authority and collaborate across functions – including healthcare provider and payer marketing, medical, sales, commercial effectiveness, advocacy, legal and regulatory teams.
- Develop and manage scopes of work and staffing plans with supporting agency and consulting partners.
- Build and oversee digital marketing campaigns and media plans.
- Build business cases to secure investment and run a marketing budget, ensuring optimal allocation of resources.
Preferred Qualifications
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No preferred qualifications provided.