Director – Marketing
| Company | BridgeBio |
|---|---|
| Location | Palo Alto, CA, USA, San Francisco, CA, USA |
| Salary | $240000 – $280000 |
| Type | Full-Time |
| Degrees | |
| Experience Level | Senior, Expert or higher |
Requirements
- 8+ years of commercial biotech or pharmaceutical experience, with at least five years in marketing
- Demonstrated ability to develop and action insights from complex clinical data and market research
- Understanding of the drug development process, especially regarding opportunities for differentiation and value demonstration
- Strong leadership skills and ability to influence functional stakeholders to set direction, align work efforts, and ensure outstanding execution
- Excellent oral, written, and presentation skills
- Ability to travel (~20%) is required
- High-level strategic thinking, with the ability to translate customer insights into actionable marketing strategy
- Proven self-starter, able to work independently and as part of a team
- Able to handle full workload across multiple projects
- Collaborates seamlessly across functions to build effective working relationships and align strategy and execution
- High level of self-awareness and understanding of the importance of self-monitoring behavior for continuous improvement
- True entrepreneurial spirit – BridgeBio was built to do things differently and address the needs of underserved populations, driven by science and unrelenting passion for patients
Responsibilities
- Serve as a commercial leader on the Product Teams, embedding the market needs into cross functional planning
- Lead development and implementation of global brand strategy, identifying opportunities and critical issues that can impact the brand
- Lead brand planning, positioning, messaging, brand name work, and brand imagery
- Develop insights on the external environment, market shaping initiatives, competitive landscape assessments, payer/reimbursement requirements, and unmet medical needs. Lead the process to embed insights into brand strategy and planning
- Help identify and support the development of key opinion leaders and future speakers for the brand(s)
- Uncover and address unmet needs by seeking expert insights, arranging and conducting advisory boards. Utilize outcomes to improve/refine launch planning and execution
- Complete market opportunity assessments and make recommendations on future indications/label expansions/data generation
- Lead agile, cross-functional team to develop/launch innovative marketing campaigns that will inspire behavioral change and drive brand growth; ensure aligned launch execution across functions
- Develop and track metrics to measure and ensure the success of marketing/promotional programs
- Drive innovative tactics and address untapped opportunities
- Work with the market insights team to develop forecasting assumptions and models
- Coordinate closely with Omni-channel marketing lead to building an effective customer engagement ecosystem
- Partner with Medical Affairs on publication planning and medical education strategies
- Lead commercial convention presence, including target meeting, booth design and production and overall commercial presence across channels
- Partner with Value and Access to help develop the value proposition and access/ reimbursement strategies
- Develop and present business updates to the Senior Team, incorporating feedback into future planning and execution
- Partner with regional teams to ensure diverse commercial insights are brought into the planning process, be the commercial voice advocating for these views
Preferred Qualifications
- Successful launch experience in a competitive market is preferred
- Rare disease experience preferred