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Director – Marketing Data and Operations
| Company | Natera |
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| Location | San Carlos, CA, USA |
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| Salary | $180000 – $220000 |
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| Type | Full-Time |
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| Degrees | Bachelor’s |
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| Experience Level | Senior, Expert or higher |
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Requirements
- Bachelor’s degree in Marketing, Business, Data Analytics, or a related field; or equivalent professional experience.
- 8+ years of experience in marketing data operations, analytics, or similar roles, with 3+ years in a leadership capacity.
- Expertise in analytics and dashboard development, and marketing technologies including Salesforce CRM, Eloqua, and Demandbase.
Responsibilities
- Develop and execute comprehensive marketing data and operations strategies to empower data-informed decisions and improve operational efficiency.
- Oversee and maintain data reliability, compliance, and security across all marketing platforms and operations.
- Lead ongoing analytics initiatives, measuring and optimizing marketing campaign performance to maximize ROI.
- Oversee the integration and effectiveness of the marketing technology stack, ensuring seamless data flow across Salesforce CRM, Eloqua, Motiva, Demandbase and related platforms.
- Establish and communicate KPIs, dashboards, and reporting frameworks that provide actionable insights to marketing stakeholders and executive leadership.
- Partner closely with Marketing, Sales Operations, and IT teams to align processes and accelerate pipeline growth and performance outcomes.
- Cultivate a high-performing team environment, mentoring team members to foster professional growth and organizational success.
Preferred Qualifications
- MBA or equivalent graduate degree/certification in marketing or analytics
- Experience in healthcare, biotechnology, or diagnostic industries
- Proven track record managing complex marketing data operations within high-growth organizations
