Director – Marketing Performance Optimization & Analytics
| Company | Comcast |
|---|---|
| Location | New York, NY, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s, Master’s |
| Experience Level | Expert or higher |
Requirements
- Proficiency in Salesforce Marketing Cloud Intelligence (Datorama) or similar platforms (Google Analytics, Tableau, Power BI)
- Strong understanding of multi-touch attribution, marketing mix modeling (MMM), and customer segmentation analysis
- Experience working with SQL, Python, or R for data extraction and analysis is a plus
- Expertise in A/B testing methodologies and incrementality measurement
- Bachelor’s degree in Marketing, Business Analytics, Data Science, Statistics, or a related field (Master’s degree preferred)
- 10+ years of experience in marketing analytics, performance measurement, or related roles
- 5+ years of hands-on experience with Datorama or other marketing intelligence platforms
Responsibilities
- Develop and lead a comprehensive marketing analytics strategy to measure and optimize the effectiveness of digital and offline marketing campaigns
- Define key performance indicators (KPIs) and create dashboards to track marketing performance across channels, including paid media, email, web, social, and offline campaigns
- Partner with Marketing, Sales, and Finance teams to align on reporting methodologies and data-driven strategies
- Evaluate marketing attribution models and recommend adjustments to maximize budget efficiency and revenue impact
- Lead the implementation and optimization of Salesforce Marketing Cloud Intelligence (Datorama) to integrate, analyze, and visualize marketing data
- Develop and manage automated reporting systems to streamline performance insights
- Oversee A/B testing and experimentation frameworks to optimize marketing strategies
- Ensure data integrity across marketing platforms and collaborate with IT and data governance teams to maintain best practices in data management
- Act as the bridge between marketing, sales, and finance to ensure alignment on reporting, forecasting, and business impact
- Present insights, trends, and recommendations to senior leadership to influence marketing investment decisions
- Provide training and guidance to marketing teams on data literacy and performance best practices
- Stay ahead of emerging trends in marketing analytics, AI-driven insights, and automation tools
- Drive adoption of new technologies and methodologies to improve marketing measurement and reporting
- Collaborate with CRM and MarTech teams to optimize data flows and campaign execution
Preferred Qualifications
- Experience in B2B, B2C, or eCommerce marketing analytics is a plus
- Strong leadership skills with experience managing analytics teams or cross-functional projects
- Experience in presenting insights to C-suite executives and cross-functional teams