Director – Marketing Strategy & Planning

Undergraduate degree, ideally in Marketing, Business Administration, or a related field.
10+ years of progressive marketing experience with a proven track-record of developing B2C marketing strategies that successfully drive sustainable business growth.
Proficiency in analyzing data to derive actionable insights, inform decision-making, and optimize go-to-market strategies in service of priority business outcomes.
Critical thinking and problem-solving abilities, coupled with strong business acumen including a robust understanding of consumer behavior, market dynamics, and competitive landscapes.
Excellent communication and presentation skills, coupled with the ability to distill complex subject matter into simple, digestible frameworks.
An emphasis on maintaining strong, collaborative, and supportive working relationships.

Support the Senior Management Team with development of a comprehensive go-to-market strategy for Personal Banking in alignment with overall business goals and objectives.
Drive coordination across line-of-business marketing programs and make strategic recommendations to maximize the efficiency and effectiveness of the overall Marketing Plan.
Monitor short-term and long-term KPIs and analyze market trends, competitive activity, and customer insights to further shape go-to-market strategies across Personal Banking.
Partner closely with LOB Marketing Heads, Media and Retail Merchandising to optimize the allocation of finite marketing resources (incl. third party media and owned-channels).
Collaborate with Brand and Business Strategy leads to develop compelling and marketable value propositions for Personal Banking.
Contribute to a culture of continuous innovation and collaboration within the marketing team, encouraging experimentation and creativity to drive growth and market differentiation.