Director – Marketplace Growth & Merchandising

10+ years of experience in merchandising, growth, product, analytics/strategy, or ad monetization within a marketplace, affiliate marketing, or ad tech environment.
Experienced people manager with ability to hire and lead a scrappy and highly collaborative team
Deep experience with growth strategies, performance marketing, and A/B testing
Strong analytical skills, with experience using data to drive decision-making. Ideal candidate is proficient in SQL and comfortable getting their hands dirty in data, while also being able to effectively collaborate with technical partners (Engineering and Data Science teams)
Proven track record of launching and scaling monetization programs
Experience working cross-functionally with Product, Marketing, and Sales teams
Strong understanding of marketplace dynamics and user behavior

Own and enhance the ad placement and merchandising strategy that optimize user engagement, partner monetization, and overall Marketplace performance across the Propel app
Develop campaign strategy in coordination with Marketing to create consistent and targeted user engagement patterns while also driving partner performance
Own and manage ad inventory across app, email, push, and web, maintaining a robust inventory planning process that efficiently matches user engagement with monetization opportunities
Develop an Offers and Rewards strategy to help make the Propel Marketplace the most rewarding destination for our users and to increase performance potential for our advertising partners
Build scalable GTM process around placements and campaigns to ensure Business Development and Customer Success teams are equipped to efficiently price and proactively sell against our various growth levers
Drive experimentation and leverage data-driven insights to optimize merchandising decisions and improve performance
Identify, test, and scale new growth and monetization features and programs for Marketplace — leverage industry best practices combined with user-driven insights to help us rapidly scale the Marketplace
Work cross-functionally with Product, Design, Customer Success, Marketing, and Data Science to align growth initiatives with user and partner needs
Lead the Growth and Merchandising team – build and lead a lean and scrappy team that can drive cross functional efforts

No preferred qualifications provided.