Director of Applied AI Strategy – Media
| Company | DEPT |
|---|---|
| Location | Boston, MA, USA, Newbury, MA, USA |
| Salary | $137000 – $198000 |
| Type | Full-Time |
| Degrees | |
| Experience Level | Senior, Expert or higher |
Requirements
- 2+ years of applied AI consulting/strategy experience – preferably in the media or marketing space
- 5+ years of leading strategic engagements – AI, tech, digital or other relevant industry
- 4+ years of hands-on experience in omni-channel media strategy, planning & activation inclusive of all digital channels
- Extensive knowledge of AI solutions for media strategy, planning, buying, creative, production and measurement
- Experience creating strategic briefs, tooling recommendations and implementation roadmaps for AI solutions
- A strong POV on where AI makes sense – and where it doesn’t
- In depth knowledge of paid, earned, social and display media processes
- Experience working with nationally / globally recognized brands
- B2C and B2B experience
- Excellent communication and presentations skills
- Able to understand clients visible and invisible needs
- Strong collaboration, client relationship, and leadership skills
- Experience navigating cross-functional teams and dynamics
- Flexibility to travel for work meetings and events
- Curiosity, creativity and rigor
Responsibilities
- Work closely with the media team to determine how AI can best enhance their workflows and products – including overall strategy, tooling recommendations, gathering customization requirements and flow mapping
- Stay on top of key AI solutions for media, attend demos as needed and pursue relevant partnerships
- Provide ongoing AI education to the media team
- Help envision innovative solutions that will set DEPT apart
- Serve as a liaison between DEPT AI and DEPT media team when proprietary solutions are being developed (Greenhouse)
- Lead AI strategy engagements, primarily focused on media planning/activation but also digital experience, workflow and creative
- Champion the work by having a deep understanding of our partners business and what makes them tick
- Identify business growth opportunities and develop strategic recommendations to support the growth of client relationships
- Work along a range of cross-discipline teams both within the agency and client’s team alike, building a collaborative and trusting relationship along the way
- Participate in new business development and other growth opportunities
- Participate in conferences, PR, and other thought leadership opportunities
Preferred Qualifications
- Strong POV on where AI makes sense – and where it doesn’t
- Curiosity, creativity and rigor