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Director of Content Strategy

Director of Content Strategy

CompanyBox
LocationSan Carlos, CA, USA
Salary$184000 – $230000
TypeFull-Time
DegreesBachelor’s
Experience LevelSenior, Expert or higher

Requirements

  • BA/BS degree or equivalent
  • 12+ years total experience in Content Marketing and or Communications experience
  • 3+ years of leadership experience
  • Excellent communications skills, both written and verbal, with the ability to articulate complex topics clearly
  • Expertise in both traditional and emerging media and channels
  • Proficient in adapting to new technologies like AI and immersive media
  • Deep understanding of content dynamics across various media types, including images, video, and audio
  • Expertise in developing and driving content strategies, with a focus on evolving a single narrative across multiple channels and audiences
  • Executive presence and proven ability to influence cross-functional teams.
  • Familiarity working with Content Management Systems (CMS) such as Drupal to publish and organize content
  • Expertise in operational analytics with an ability to track performance and apply data-driven decision-making
  • Proficiency with design software including Adobe Photoshop or Premiere Pro to create visually appealing images, videos and graphics that enhance your content.

Responsibilities

  • Develop and implement an innovative content strategy that positions Box as the leading provider of Enterprise AI in the market
  • Oversee a team of writers and social media experts
  • Develop a high volume of high performing content that resonates with key audience segments across multiple platforms and formats, and is highly visible across Box’s c-suite
  • Partner closely with Campaigns, Digital Marketing, and Product Marketing teams to create a cohesive content strategy that drives demand and engages customers throughout all stages of the marketing funnel
  • Collaborate with Brand and Video Production teams to create compelling visual content that stands out for being creative while aligning to our brand voice
  • Set and lead clear targets for engagement strategies and acquisition initiatives. Create team goals and objectives and track, measure, and analyze content performance to meet them
  • Identify new approaches and strategies by conducting thorough research on industry trends, target audience preferences, and competitor analysis
  • Own the strategy to re-build the blog, including modernizing our platform and developing a strategy for creating content quickly and consistently
  • Run editorial meetings and oversee content calendar
  • Manage budget for social and content creation and distribution
  • Continuously improve the performance of content by analyzing data insights and implementing necessary adjustments.

Preferred Qualifications

    No preferred qualifications provided.