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Director of Content Strategy
Company | Box |
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Location | San Carlos, CA, USA |
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Salary | $184000 – $230000 |
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Type | Full-Time |
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Degrees | Bachelor’s |
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Experience Level | Senior, Expert or higher |
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Requirements
- BA/BS degree or equivalent
- 12+ years total experience in Content Marketing and or Communications experience
- 3+ years of leadership experience
- Excellent communications skills, both written and verbal, with the ability to articulate complex topics clearly
- Expertise in both traditional and emerging media and channels
- Proficient in adapting to new technologies like AI and immersive media
- Deep understanding of content dynamics across various media types, including images, video, and audio
- Expertise in developing and driving content strategies, with a focus on evolving a single narrative across multiple channels and audiences
- Executive presence and proven ability to influence cross-functional teams.
- Familiarity working with Content Management Systems (CMS) such as Drupal to publish and organize content
- Expertise in operational analytics with an ability to track performance and apply data-driven decision-making
- Proficiency with design software including Adobe Photoshop or Premiere Pro to create visually appealing images, videos and graphics that enhance your content.
Responsibilities
- Develop and implement an innovative content strategy that positions Box as the leading provider of Enterprise AI in the market
- Oversee a team of writers and social media experts
- Develop a high volume of high performing content that resonates with key audience segments across multiple platforms and formats, and is highly visible across Box’s c-suite
- Partner closely with Campaigns, Digital Marketing, and Product Marketing teams to create a cohesive content strategy that drives demand and engages customers throughout all stages of the marketing funnel
- Collaborate with Brand and Video Production teams to create compelling visual content that stands out for being creative while aligning to our brand voice
- Set and lead clear targets for engagement strategies and acquisition initiatives. Create team goals and objectives and track, measure, and analyze content performance to meet them
- Identify new approaches and strategies by conducting thorough research on industry trends, target audience preferences, and competitor analysis
- Own the strategy to re-build the blog, including modernizing our platform and developing a strategy for creating content quickly and consistently
- Run editorial meetings and oversee content calendar
- Manage budget for social and content creation and distribution
- Continuously improve the performance of content by analyzing data insights and implementing necessary adjustments.
Preferred Qualifications
No preferred qualifications provided.