Director of Engagement Marketing
| Company | Cricut |
|---|---|
| Location | South Jordan, UT, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s, MBA |
| Experience Level | Senior, Expert or higher |
Requirements
- 8+ years of experience in lifecycle, retention, or engagement marketing, preferably in a subscription, or digital product environment.
- Strong leadership and team management experience, with a collaborative and results-driven approach.
- Education: Bachelor’s degree in Marketing, Business Administration, or a related field; MBA or advanced degree preferred.
- Proven track record of designing and executing omni-channel marketing campaigns that drive engagement and retention.
- Strong analytical mindset with the ability to interpret data, identify trends, and optimize campaigns based on insights. Results vs activity obsessed.
- Hands-on experience with marketing automation, A/B testing, CRM, and engagement tools (Braze expertise is highly desired).
- Exceptional project management skills, with the ability to handle multiple priorities and deadlines.
- Ability to thrive in a fast-paced, dynamic environment, managing multiple projects simultaneously.
Responsibilities
- Develop and execute a holistic engagement marketing strategy that drives platform usage, retention, and member reactivation.
- Leverage data and behavioral insights to create personalized experiences that resonate with different customer segments.
- Own the end-to-end lifecycle marketing strategy, including onboarding, activation, engagement, and re-engagement campaigns.
- Deliver high-impact seasonal and thematic campaigns that align with key crafting moments, trends, and feature launches.
- Lead wholistic engagement campaigns across push notifications, email, in-app messaging, social media, and other digital marketing channels.
- Work closely with Product, Technology, Paid and Organic Marketing, Creative, and Analytics teams to align messaging, optimize content, and enhance user experience.
- Lead, mentor, and inspire an awesome team of marketing professionals, fostering a collaborative environment that encourages innovation and excellence.
- Set KPIs and track performance across engagement channels, using A/B testing and data-driven insights to optimize impact.
- Work closely with the Marketing Technology team to enhance our engagement marketing tools, CRM platforms, and automation workflows to enhance efficiency and scalability.
- Manage the engagement marketing budget, ensuring efficient allocation of resources to maximize ROI.
Preferred Qualifications
- A passion for creativity, crafting, and community-building is a plus!