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Director of Global Marketing

Director of Global Marketing

CompanyLGC Group
LocationFranklin, MA, USA
Salary$Not Provided – $Not Provided
TypeFull-Time
DegreesBachelor’s, MBA
Experience LevelExpert or higher

Requirements

  • Undergraduate degree in a science-based discipline, preferably chemistry
  • 10+ years of marketing leadership or related experience, ideally in Life Science Tools or related market
  • Proficient in strategic planning, budgeting, market research, brand management, messaging, and positioning of product value propositions
  • Microsoft Office, Outlook, Word, and Excel proficiency

Responsibilities

  • Develop marketing strategies and execute against those plans to support the achievement of sales and profit goals
  • Develop, optimize, and execute a digital strategy across lead generation and transactional eCommerce
  • Drive best in class automated marketing platforms and approaches
  • Organize, recruit, develop, and retain talent to ensure a high performing Marketing organization
  • Champion the Voice of the Customer to develop and maintain proprietary insights into market, end-user, and behavioral segmentation
  • Develop fact-based metrics and marketing dashboards to objectively assess return on marketing spend
  • Develop and sustain a robust business and portfolio brand and brand positioning strategy for D&G products
  • Identify, qualify and manage external supplier relationships in support of marketing strategies
  • Collaborate with regional Commercial and Product Management teams to build coordinated Sales and Marketing strategies
  • Support and cultivate relationships with key opinion leaders
  • Develop, manage and optimize marketing spend to approved budgets
  • Other duties as assigned by management

Preferred Qualifications

  • MBA
  • Experience navigating digital marketing and eCommerce execution with multiple unintegrated back-end systems highly desirable
  • Strong understanding of B2B and B2C content marketing, marketing automation processes and systems and classic channel marketing
  • Demonstrated experience working in a diverse team environment