Director of Global Marketing
Company | LGC Group |
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Location | Franklin, MA, USA |
Salary | $Not Provided – $Not Provided |
Type | Full-Time |
Degrees | Bachelor’s, MBA |
Experience Level | Expert or higher |
Requirements
- Undergraduate degree in a science-based discipline, preferably chemistry
- 10+ years of marketing leadership or related experience, ideally in Life Science Tools or related market
- Proficient in strategic planning, budgeting, market research, brand management, messaging, and positioning of product value propositions
- Microsoft Office, Outlook, Word, and Excel proficiency
Responsibilities
- Develop marketing strategies and execute against those plans to support the achievement of sales and profit goals
- Develop, optimize, and execute a digital strategy across lead generation and transactional eCommerce
- Drive best in class automated marketing platforms and approaches
- Organize, recruit, develop, and retain talent to ensure a high performing Marketing organization
- Champion the Voice of the Customer to develop and maintain proprietary insights into market, end-user, and behavioral segmentation
- Develop fact-based metrics and marketing dashboards to objectively assess return on marketing spend
- Develop and sustain a robust business and portfolio brand and brand positioning strategy for D&G products
- Identify, qualify and manage external supplier relationships in support of marketing strategies
- Collaborate with regional Commercial and Product Management teams to build coordinated Sales and Marketing strategies
- Support and cultivate relationships with key opinion leaders
- Develop, manage and optimize marketing spend to approved budgets
- Other duties as assigned by management
Preferred Qualifications
- MBA
- Experience navigating digital marketing and eCommerce execution with multiple unintegrated back-end systems highly desirable
- Strong understanding of B2B and B2C content marketing, marketing automation processes and systems and classic channel marketing
- Demonstrated experience working in a diverse team environment