Director of GTM Strategy

7+ years of experience in management consulting, product marketing, or GTM strategy
Background in high-growth B2B software, healthcare or digital health is a strong plus
Strategic storyteller — you synthesize market insight, product complexity, and customer need into clear narratives that unlock growth
Strong operator — you’re comfortable in ambiguity and can set direction, move fast, and deliver polished work independently
Highly collaborative — you can influence across teams and drive alignment without authority
Experience developing sales enablement content and launching new products or features
Comfortable working across product, marketing, and commercial teams — you translate customer needs into compelling solutions and clear messaging
Equally skilled at big-picture thinking and hands-on execution

Lead go-to-market strategy for new features, commercial initiatives, and platform expansions — owning how we position, package, and launch innovations across clinician, supplier, and payor audiences
Define and evolve packaging, positioning, and pricing for core products and emerging solutions — in close collaboration with Product, Sales, and Customer Success
Create high-impact enablement content (e.g., pitch decks, one-pagers, rollout materials) for Sales, Implementation, and Account Management teams
Partner with the VP of Marketing to drive our overall GTM roadmap — identifying opportunities to reframe the story, strengthen product-market fit, and accelerate growth
Turn insights into narratives — surface trends from the field and the market, and transform them into compelling stories that resonate with stakeholders and sharpen our competitive edge
Build and codify a repeatable GTM playbook that drives Parachute network connections and order growth
Lead strategic projects end-to-end: from defining goals and aligning stakeholders to delivering final outputs for c-level review

Background in high-growth B2B software, healthcare or digital health is a strong plus