Director of Marketing

Director of Marketing

Requirements

• 5+ years of B2B technology marketing experience.
• Knowledge of the broader web market landscape, competitive environment, and trends.
• Experience marketing to both IT and Marketing personas, and supporting a multithreaded buyer journey.
• Proven ability to build and directly execute marketing campaigns with measurable results.
• Experience working cross-functionally with sales and customer success counterparts.
• Commercial data-driven mindset with experience using marketing automation. Experience with Marketo, Salesforce, Looker and 6Sense a plus.

Responsibilities

• Develop a segment marketing strategy aligned with global objectives, ensuring effective throughput across the full funnel.
• Create, resource, and execute campaigns, including digital demand, events, webinars, and ABM.
• Leverage a partner ecosystem to amplify marketing efforts, reach more prospects, accelerate existing pipeline, and identify expansion and cross-sell opportunities.
• Collaborate with sales, customer account and SDR teams to ensure marketing efforts drive high-quality leads and pipeline growth, in support of delivering customer acquisition, expansion and retention goals.
• Integrate customer and market insights into the development of creative strategies and marketing programs.
• Track and analyze key performance metrics, optimizing campaigns for continuous improvement and to ensure that the ROI on marketing spend is maximized.
• Establish and agree operating budgets by working closely with the leadership team and implement effective controls to maintain marketing expenditures within budget.
• Work with product marketing and development to feed input into the product development pipeline and future roadmap.
• Keep abreast of services, products, applications, market conditions, competitive activities and industry trends.
• Represent the company at major events, analyst and partner meetings, and any other relevant business and sales and marketing activities.

Preferred Qualifications

• A strategic thinker who enjoys being hands-on, in the thick of it.
• A creative, proactive and dynamic self-starter and builder.
• A resourceful approach, ensuring that marketing resources are being utilized in order to maximize productivity and goal attainment.
• Ambitious and motivated by growth. Driven to succeed – attaining and exceeding goals and KPIs.
• Able to communicate effectively and create strong relationships with people, regardless of their role – adapting communications to audience needs.