Director of Marketing

Director of Marketing

Requirements

• Bachelor’s degree specializing in business, marketing or related discipline required.
• A minimum of 7 years’ experience in Marketing & Communications with a focus on B2B marketing, preferably in the construction or related industries.
• Strong knowledge of digital marketing tools and technologies (CRM, email marketing platforms, SEO/SEM, content management systems, and analytics tools).
• Experience using marketing automation, CRM tools (Salesforce), and performance marketing technologies.
• Understanding of analytics tools like Google Analytics, HubSpot, or similar platforms to track campaign performance and KPIs.
• Experience with employer branding initiatives and building a strong company culture.
• Exceptional written, verbal, and presentation skills with the ability to communicate complex ideas clearly to different stakeholders.
• Strong leadership and team management capabilities, with a focus on coaching, mentoring, and driving results.
• Experience with budgeting processes.

Responsibilities

• Develops and executes a comprehensive, forward-thinking marketing and communication strategy that positions WBG as a leader in the General Contracting, Design-Build, and Skilled Trades sectors.
• Owns and articulates the ‘story’ of WBG, maintaining consistency and authenticity across all marketing materials and platforms.
• Increases WBG’s brand awareness and influence through innovative and creative marketing campaigns.
• Works collaboratively with Sales and Market Segment Leaders to prioritize and target accounts, focusing on lead generation and conversion.
• Drives sales enablement initiatives to support and enhance WBG’s sales team’s ability to generate revenue.
• Utilizes CRM to track account engagement, optimize campaigns, and deliver tailored marketing experiences that resonate with target accounts.
• Plans, executes, and optimizes multi-channel marketing campaigns, including email marketing, digital advertising, direct mail, content marketing, and event planning.
• Monitors campaign performance metrics, ensuring alignment with Key Performance Indicators (KPIs) and overall business objectives.
• Generates insights from campaign data, adjusting strategies and tactics to improve effectiveness and ROI.
• Partners with the Director of Human Resources to lead internal marketing initiatives and employee engagement efforts, ensuring a culture of pride, productivity, and alignment with WBG’s corporate mission and values.
• Partners with the Director of HR to craft an authentic employer brand that highlights WBG’s unique culture and commitment to employee development.
• Engages with community stakeholders to drive awareness, build partnerships, and contribute to the company’s reputation and impact within local markets.
• Develops and nurtures relationships with external organizations, trade groups, and local businesses to increase brand awareness, expand market reach, and create valuable opportunities for collaboration.
• Oversees and manages the marketing team budget, ensuring effective allocation of resources to drive key initiatives while optimizing costs and maximizing ROI.

Preferred Qualifications

• Active participation in local and industry-related community engagement efforts.
• Creative, innovative, and forward-thinking approach to problem-solving and campaign execution.
• Strong collaborator, working effectively across teams and departments to drive unified marketing goals.
• A proactive, results-driven leader who thrives in a fast-paced, dynamic environment.
• Acts ethically and gains the trust and response of others.
• Demonstrates the ability to work effectively with people of diverse backgrounds and promote a positive working environment.