Director of Marketing
| Company | Lessen |
|---|---|
| Location | Scottsdale, AZ, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | |
| Experience Level | Senior, Expert or higher |
Requirements
- Knowledge of various marketing channels (emails, social, paid, direct mail, SEO, etc.)
- Computer Skills: Advanced proficiencies in Microsoft Word, Excel, PowerPoint
- System Experience: Experience with WordPress, Google analytics and the top social channels, Adobe, Social tools, Salesforce, HubSpot, and other marketing automation tools
- Advanced proficiency in building, growing, and developing a team; including department structure design and resourcing
- Advanced proficiency in all people management processes, including recruitment, performance management and reward
- Advanced proficiency in coaching and developing individual team members to reach their potential
- Proficient in engaging multiple teams through communication, processes, personal impact and influence
Responsibilities
- Partner with sales to understand customer segmentation and specific account targets; help build and support execution of a multi-tiered ABM strategy
- Collaborate with sales and other marketing team members to oversee execution of marketing campaigns
- Work cross functionally with other departments (Product and Operations) to determine relevant marketing needs
- Execute a strategic roadmap that includes multiple initiatives across key marketing channels
- Oversee marketing operations and reporting and quantify key metrics and ROI across various marketing channels
- Orchestrate event marketing initiatives for both in-person and virtual experiences
- Determine specific marketing automation tools that can be leveraged throughout the team
- Support the company website, blog, and all social channels as needed
- Approve and oversee partnerships with industry and third-party partners as needed
- Identify, prioritize, and direct the creation of critical sales enablement assets
- Support design, scope, and build of the annual budget
- Prioritize changing priorities of the organizations initiatives as needed
- Help identify trends and oversee competitive intelligence initiatives, coordinating with the team
- Foster a positive team environment
Preferred Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, Writing, Business Administration, or equivalent
- 10 or more years of experience in a marketing function (sales enablement / sales support function)
- 5 or more years of progressive management experience required