Director of Marketing

Director of Marketing

Requirements

• 5+ years of experience in B2B growth marketing, with a proven track record of driving user acquisition and product adoption
• Excellent written and verbal communication skills, capable of inspiring teams with a clear and shared vision of success
• Data driven and analytical, but not myopic to incremental A/B test results — can see the forest for the trees
• An entrepreneurial and high-ownership mindset. You are comfortable handling ambiguity and rolling up your sleeves to own work streams from end to end
• Obsession with learning about the customer, whether it’s via ad-hoc interviews, feedback, or research sprints, to better understand pain points and needs
• A bias towards action. You understand that most decisions can be revisited and improved over time and that done is often better than perfect.

Responsibilities

• Design and implement data-driven growth strategies to accelerate customer acquisition and revenue growth for our B2B segments
• Develop and manage partnerships, affiliate programs, and other scalable growth channels to drive top-of-funnel growth
• Collaborate with Product, Data Science, and Engineering teams to optimize the self-serve customer journey and improve conversion rates
• Analyze customer data to identify trends, opportunities, and pain points, using these insights to inform marketing strategies
• Lead cross-functional initiatives to launch new growth experiments and optimize existing channels
• Own and optimize marketing budget allocation to maximize ROI across global markets
• Create compelling, personalized marketing campaigns that resonate with our target B2B audience

Preferred Qualifications

• Experience in the data infrastructure or SaaS industry
• Deep understanding of marketing tech, knows the in and out of tools like Hubspot, Customer.io, Koala, Salesforce, etc.
• Fluent in SQL
• Familiarity with JS and Python. Can write ok scripts with GPT as an ally